Yield Management and Optimization Manager
Zillow
About the team
At Zillow our mission is to give people the power to unlock life’s next chapter. The Media Solutions team plays an important part in connecting our hundreds of millions of monthly Zillow visitors with actions to get a home and relevant advertisers. Across Zillow, Truila, StreetEasy and Hotpads, our goal is to deliver outstanding personalized digital experiences for our customers, provide awareness and connections for our Partners and drive revenue to Zillow.Members of this team:
- Lead with a customer-first approach
- Develop products and systems that have significant revenue impact
- Collaborate cross functionally with multiple teams across the business
- Apply a test and learn approach to innovation and product development
- Continuously learn with numerous internal and external training resources
About the role
Do you enjoy unlocking the power of data? Does building a new yield management and optimization system sound exciting?
“Zillow 2.0” and our ad platform are still in the early stages so come seize this rare chance to make a significant impact. We are seeking a Yield Management and Optimization Sr. Manager to help grow our media business by developing a yield management system and processes to grow revenue and optimize ad placements. You will help deliver digital media experiences that help customers make informed choices in their home journey whether they are dreaming, shopping, buying, renting or selling. We believe in autonomy and adapting quickly, so self-motivation and the energy to blaze trails are must-haves for this role.
As the Yield Management and Optimization Manager, you will be the subject matter authority and own the roadmap for building out and executing onsite yield management, optimization, and performance reporting. The role will require you to have deep knowledge of direct and programmatic advertising and related technologies used in delivering ads and distributing audiences. You will build a yield management and optimization capability as part of Zillow’s ad monetization strategy.
In this role, you will:
Build a yield management and optimization capability, fostering a collaborative and high-performance culture.
Establish and implement best practices for yield management processes, including inventory management, pricing strategies, and revenue optimization techniques.
Develop and execute strategies to maximize revenue through effective inventory management, pricing, and yield optimization techniques.
Collaborate with cross-functional teams including product, engineering, business intelligence, design, and sales to align yield management strategies with overall business goals.
Utilize advanced technical skills to analyze inventory availability, demand patterns, and pricing dynamics to identify opportunities and make data driven decisions for revenue optimization and yield improvement. Familiarity with SQL, Tableau, and similar BI tools is beneficial for conducting independent data exploration.
Implement advanced forecasting models, pricing algorithms, and revenue management systems to maximize revenue while ensuring optimal utilization of available inventory.
Work closely with sales teams to develop and implement pricing strategies for advertising packages and premium inventory.
Manage relationships with advertising partners, ad networks, and demand-side platforms (DSPs) to maximize yield and fill rates.
Develop and maintain reporting dashboards and KPIs to track revenue performance and communicate insights to key stakeholders.
Represent Yield Management in strategic conversations around revenue maximization, providing data-driven insights and context for new or improved ad products, changes to policy, and ad product and revenue strategy.
Who you are
Bachelor's or Masters degree in business, finance, economics, computer science, or related field; advanced degree preferred.
8+ years of experience in yield management, revenue optimization, ad operations or related fields. With 3+ years experience driving cross functional alignment.
Proven track record of setting up yield management teams and driving revenue growth through effective yield management strategies and optimization tactics.
Extensive experience in digital media and a deep understanding of the digital advertising ecosystem.
Strong working knowledge of revenue management systems, CRM (Salesforce), ad serving platforms/ad tech (GAM), and demand-side platforms (DSPs) preferred
Strategic thinker with the ability to translate data insights into actionable revenue optimization strategies.
Strong communication and interpersonal skills with the ability to collaborate effectively across teams and influence stakeholders at all levels.
Proven ability to independently build relationships, influence others and resolve challenges with internal and external teams
Strong bias toward action and can break down complex problems into steps that drive product development
Highly organized with the ability to manage multiple projects and priorities in a fast-paced environment.
Passion for technology, digital media, and innovation, with a customer-centric mindset.
Get to know us
Zillow is reimagining real estate to make home a reality for more and more people.
As the most-visited real estate website in the United States, Zillow® and its affiliates help movers find and win their home through digital solutions, first class partners, and easier buying, selling, financing and renting experiences. Millions of people visit Zillow Group sites every month to start their home search, and now they can rely on Zillow to help make it easier to move. The work we do helps people get home and no matter what job you're in, you will play a critical role in making home a reality for more and more people.
Our efforts to streamline the real estate transaction are supported by a deep-rooted culture of innovation, our passion to redefine the employee experience, a fundamental commitment to Equity and Belonging, and world-class benefits. These benefits include comprehensive medical, dental, vision, life, and disability coverages as well as parental leave, family benefits, retirement contributions, and paid time off. We’re also setting the standard for work experiences of the future, where our employees are supported in doing their best work and living a flexible, well-balanced life. But don’t just take our word for it. Read recent reviews on Glassdoor and recent recognition from multiple organizations, including: the 100 Best Companies to Work For, Glassdoor Employees’ Choice Award, Bloomberg Gender-Equality Index, Human Rights Campaign (HRC) Corporate Equity Index, and TIME 100 Most Influential Companies list.
Zillow Group is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please contact your recruiter directly.
Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable state and local law.
Applicants who receive job offers from Zillow Group will be asked to sign a Proprietary Rights Agreement which includes confidentiality, intellectual property assignment, customer and employee non-solicitation, and non-competition provisions. If you are contacted for a role at Zillow Group and wish to review a copy of the Proprietary Rights Agreement prior to receiving an offer, you may request a copy from your Recruiter.