Senior Social Strategist

Zillow

Zillow

Marketing & Communications
Remote · United States
Posted on Tuesday, April 2, 2024

About the team

Navigating the real estate industry can be a complicated experience with countless unknowns. The Zillow Social Marketing Team is laser-focused on simplifying and streamlining this process, arming our customers with useful knowledge and celebrating everything they love about home! We use a plethora of data sources to unearth customer insights and develop innovative, channel-native content that engages and inspires. We also work closely with our fellow Owned Channel Teams, Brand Marketing, Paid Marketing, Creative Services, Data Science, and Communications Strategy to deliver groundbreaking marketing campaigns.

About the role

We are looking for a Senior Social Strategist to help lead our social media content strategy. The ideal candidate will have a passion for storytelling, a deep understanding of various social media platforms, and the ability to create engaging content that resonates with our target audience. They will play a crucial role in driving brand awareness, growing engagement, and building connections with our community!

Responsibilities:

  • Work alongside various creative teams to build compelling and original content for our social media accounts, effectively translating business priorities into social-first content
  • Channels include but are not limited to Facebook, Instagram, TikTok, LinkedIn, and YouTube.
  • Collaborate with cross-functional teams, including other marketing channels, design, brand, and product, to ensure cohesive messaging and brand consistency across all channels.
  • Plan and schedule content calendars, including posts, campaigns, and promotions, ensuring timely delivery and optimization for maximum reach and engagement.
  • Collaborate with paid team members to analyze and report on the performance of social media content using relevant metrics and tools, and leverage insights to refine strategy and tactics.
  • Conduct detailed research and stay updated on industry trends, audience preferences, and platform algorithms to advise content strategy.
  • Stay informed about emerging social media platforms, features, and best practices, and explore opportunities for experimentation and innovation.
  • Stay abreast of industry regulations and guidelines related to social media content, ensuring compliance and ethical standards are met.
This role has been categorized as a Remote position. “Remote” employees do not have a permanent corporate office workplace and, instead, work from a physical location of their choice which must be identified to the Company. Employees may live in any of the 50 US States, with limited exceptions. In certain cases, an employee in a remote-designated job may need to live in a specific region or time zone to support customers or clients as part of their role.In California, Colorado, Connecticut, Hawaii, Nevada, New York and Washington the standard base pay range for this role is $75,500.00 - $120,500.00 Annually. This base pay range is specific to California, Colorado, Connecticut, Hawaii, Nevada, New York and Washington and may not be applicable to other locations.In addition to a competitive base salary this position is also eligible for equity awards based on factors such as experience, performance and location. Actual amounts will vary depending on experience, performance and location.

Who you are

Qualifications:

  • Bachelor's degree in marketing, communications, journalism, or a related field.
  • 5+ years proven experience working in social media management, with a strong portfolio showcasing successful campaigns and content.
  • Exceptional written and verbal communication skills, with a keen eye for detail.
  • In-depth knowledge of social media platforms, their respective audiences, and best practices for content creation, distribution, and engagement.
  • Proficiency in social media management tools and analytics platforms (e.g., Sprinklr, Sprout Social, Google Analytics) to track performance and extract actionable insights.
  • Strong analytical skills and able to interpret data, identify trends, and make data-driven decisions to optimize content strategy.
  • Creative thinking skills to generate innovative ideas for content that captivate and resonate with our target audience.
  • Excellent organizational and time management skills, with the ability to prioritize tasks, meet deadlines, and adapt to changing priorities in a fast-paced environment.
  • A collaborative team player with strong interpersonal skills, who can effectively communicate and coordinate with internal stakeholders and external partners.
  • Passion for our industry/niche and a genuine interest in staying informed about current events, trends, and developments.

Get to know us

Zillow is reimagining real estate to make home a reality for more and more people.

As the most-visited real estate website in the United States, Zillow® and its affiliates help movers find and win their home through digital solutions, first class partners, and easier buying, selling, financing and renting experiences. Millions of people visit Zillow Group sites every month to start their home search, and now they can rely on Zillow to help make it easier to move. The work we do helps people get home and no matter what job you're in, you will play a critical role in making home a reality for more and more people.

Our efforts to streamline the real estate transaction are supported by a deep-rooted culture of innovation, our passion to redefine the employee experience, a fundamental commitment to Equity and Belonging, and world-class benefits. These benefits include comprehensive medical, dental, vision, life, and disability coverages as well as parental leave, family benefits, retirement contributions, and paid time off. We’re also setting the standard for work experiences of the future, where our employees are supported in doing their best work and living a flexible, well-balanced life. But don’t just take our word for it. Read recent reviews on Glassdoor and recent recognition from multiple organizations, including: the 100 Best Companies to Work For, Glassdoor Employees’ Choice Award, Bloomberg Gender-Equality Index, Human Rights Campaign (HRC) Corporate Equity Index, and TIME 100 Most Influential Companies list.

Zillow Group is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please contact us at RecruitingAccessibility@zillowgroup.com.

Applicants who receive job offers from Zillow Group will be asked to sign a Proprietary Rights Agreement which includes confidentiality, intellectual property assignment, customer and employee non-solicitation, and non-competition provisions. If you are contacted for a role at Zillow Group and wish to review a copy of the Proprietary Rights Agreement prior to receiving an offer, you may request a copy from your Recruiter.