Principal Analyst - Brand and Content



London, UK
Posted on Monday, July 8, 2024
About Viator
Viator, a Tripadvisor company, is the leading marketplace for travel experiences. We believe that making memories is what travel is all about. And with 300,000+ travel experiences to explore—everything from simple tours to extreme adventures (and all the niche, interesting stuff in between)—making memories that will last a lifetime has never been easier. With industry- leading flexibility and last-minute availability, it's never too late to make any day extraordinary. Viator. One app, 300,000+ travel experiences you’ll remember.

Role Overview:

The Marketing Analytics Team is seeking a Principal Analyst for Brand and Content to provide high-quality data-driven insights and support the Brand and Content team. This role requires strong analytical skills, business acumen, and leadership experience.


  • Support the Brand and Content team with reporting needs across social media, on-site content, and paid tactics.
  • Track campaigns, segment customer base, identify market trends and monitor competitors.
  • Develop and implement a tracking and measurement system for brand metrics.
  • Define, measure, and evaluate paid media KPIs, working closely with the media agency.
  • Translate data into actionable insights to improve performance.
  • Provide timely insights to support business decision-making.
  • Identify opportunities in data, articulate findings, and suggest actions.
  • Automate reporting tools and manage ad hoc queries.
  • Build strong relationships with stakeholders and team members.
  • Influence strategic roadmaps and drive actionable change.
  • Measure the impact of testing and analyze results.
  • Collaborate with third-party providers and agencies for tools and tracking methods.


  • Experience: 5-8 years in marketing analytics, with a background in a paid media agency, e-commerce, travel industry, or data-based consulting.
  • Education: Bachelor’s degree in an analytical field (math, economics, engineering, statistics, etc.); a Master’s degree is a plus.
  • Passion for data and storytelling through analytics.
  • Proven track record in monitoring and analyzing large-scale brand marketing campaigns.
  • Self-motivated problem solver with strategic and analytical thinking.
  • Strong understanding of marketing, travel, culture, and media.
  • Expertise in marketing effectiveness measurement.
  • Ability to manage multiple projects and deadlines.
  • Strong analytical and problem-solving skills with attention to detail.
  • Excellent interpersonal, verbal, and written communication skills.
  • Proficiency in social analytics and community management platforms (e.g., Sprout, BrandWatch).
  • Advanced skills in Excel, SQL, R/Python, Tableau, and other data tools.
  • Eagerness to learn new tools, technologies, and methodologies.
  • Start-up mentality with a hands-on approach to getting things done.
Perks of Working at Viator
  • Competitive compensation packages (routinely benchmarked against the latest industry data), including base salary, annual bonus, and equity.
  • “Work your way” with flexibility to suit your lifestyle. Viator takes a remote-friendly approach to collaboration across a worldwide team, with the option to join on-site as often as you’d like.
  • Flexible schedule. Work-life balance is ingrained in our culture by design. Trust and accountability make it work.
  • Donation matching. Give back? Give more! We match qualifying charitable donations annually.
  • Tuition assistance. Want to level up your career? We love to hear it! Receive annual support for qualified programs.
  • Lifestyle benefit. An annual benefit to spend on yourself. Use it on travel, wellness, or whatever suits you.
  • Travel perks. We believe that travel is employee development, so we provide discounts and more.
  • Employee assistance program. We’re here for you with resources and programs to help you through life’s challenges.
  • Health benefits. We offer great coverage and competitive premiums.
Our Values
  • We aspire to lead. Tap into your talent, ambition, and knowledge to bring us – and you – to new heights.
  • We’re relentlessly curious. We push beyond the usual, the known, the “that’s just how it’s done.”
  • We’re better together. We learn from, accept, respect, support, and value one another– and are creating something remarkable in the process.
  • We serve our customers, always. We listen, question, respond, and strive for wow moments.
  • We strive for better, not perfect. We won’t get it right the first time – or every time. We’ll provide a safe environment in which to make mistakes, iterate, improve, and grow.
  • Our workplace is for everyone, as is our people powered platform. At Tripadvisor, we want you to bring your unique identities, abilities, and experiences, so we can collectively revolutionize travel and together find the good out there.

If you need a reasonable accommodation or support during the application or the recruiting process due to a medical condition or disability, please reach out to your individual recruiter or send an email to and let us know the nature of your request. Please include the job requisition number in your message.