Principal Analyst - Performance Marketing



Marketing & Communications, IT
London, UK
Posted on Thursday, July 4, 2024
About Viator
Viator, a Tripadvisor company, is the leading marketplace for travel experiences. We believe that making memories is what travel is all about. And with 300,000+ travel experiences to explore—everything from simple tours to extreme adventures (and all the niche, interesting stuff in between)—making memories that will last a lifetime has never been easier. With industry- leading flexibility and last-minute availability, it's never too late to make any day extraordinary. Viator. One app, 300,000+ travel experiences you’ll remember.

What We Do In Data Science

At Viator, the only thing we love more than travel is data. We slice it, we dice it, and we use it to empower our decision-making. In fact, most would be surprised at just how many people in our office can write their own SQL queries.

The Viator Analytics Team is seeking a Principal Analyst for Performance Marketing Analytics who has the analytical and leadership skills, as well as, business experience to support numerous end-users from an analytics and measurement perspective, driving out insight to influence valuable change; and is looking to join a fast-growing all-star team dedicated to providing the highest quality data-driven insights.

What You’ll Do

We are seeking a Principal Analyst - Performance Marketing, who has the analytical skills and business knowledge to support our Performance Marketing analytics team. We are looking to join a fast-growing world-class team dedicated to providing the highest quality data-driven insights.


While reporting to Analytics, the Principal Analyst - Performance Marketing will be responsible for supporting the Performance marketing traffic teams and wider business with their analytical needs, data investigations and large-scale projects. You will:

  • Be the strategic lead in the Performance Marketing analytics team, leveraging data analysis to identify opportunities that align Performance Marketing efforts with broader business strategies.
  • Drive analysis to explore how a unified strategy across SEM, Display, and Network Affiliates can accelerate overall business growth.
  • Break down silos within the marketing analytics team by fostering cross-collaboration with analysts across the marketing channels (e.g. SEO, CRM and Brand Marketing). Lead cross-channel analysis to identify opportunities for synergies across marketing efforts.
  • Stay closely connected to the daily trading numbers, reporting back to the business on how Performance Marketing channels are tracking against key metrics and overall business targets.
  • Engage closely with finance and strategic analytics teams to assess Performance Marketing's impact on business growth.
  • Provide insights and recommendations based on data analysis to optimise the Performance Marketing strategy.
  • Lead traffic analysis focused on developing the capability to translate data into actionable insights that will improve performance across SEM, Display and Network Affiliates.
  • Provide timely insights and analytical support to different internal stakeholders to support effective business decision-making.
  • Proactively seek out opportunities hidden in our or industry data. Articulate your findings into suggested actions for the performance marketing and/or other teams.
  • Provide a vital link in the strategy-execution-analysis chain to ensure we move quickly and stay ahead.
  • Develop exceptional relationships with stakeholders and within the team to ensure all workstreams and projects are delivered to the strategic needs and objectives.
  • Create concepts and justify business case analyses to improve paid traffic and commercial metrics.

What are we looking for?

  • 7+ years in an analytical role with experience in an international matrix environment, ideally at a fast-paced e-commerce company, ideally in Performance Marketing Analytics.
  • Bachelor's Degree in an analytical field (math, economics, engineering, statistics, etc), Master’s Degree a plus.
  • Expertise in paid traffic tactics (e.g. SEM, Paid Social & Retargeting, Display prospecting, App Marketing, Affiliate marketing, Brand marketing / upper funnel traffic, etc.) Proactive, not reactive, with the ability to work independently in a fast-paced environment
  • Self-motivated problem solver who thinks both strategically and analytically, with the ability to work independently in a fast-paced environment
  • Stakeholder management, strong organization, communication and interpersonal skills.
  • Top performer with a proven track record of success.
  • A healthy passion for data and its ability to tell a story.
  • Statistical mindset with experience in testing methodology.
  • Strong analytical, conceptual and problem-solving skills with the ability to work under pressure and tight deadlines.
  • Ability to turn large data sets into well-articulated arguments for change.
  • Unwavering attention to detail.
  • You live in Excel, a SQL client, R/Python, Tableau and a few other valuable tools of the data trade.
  • Ability to take in loose requirements, ask smart questions, and produce high-quality actionable insights.
  • Confident with learning new tools, technologies, and methodologies.
  • A start-up mentality, roll your sleeves up and get things done.
Perks of Working at Viator
  • Competitive compensation packages (routinely benchmarked against the latest industry data), including base salary, annual bonus, and equity.
  • “Work your way” with flexibility to suit your lifestyle. Viator takes a remote-friendly approach to collaboration across a worldwide team, with the option to join on-site as often as you’d like.
  • Flexible schedule. Work-life balance is ingrained in our culture by design. Trust and accountability make it work.
  • Donation matching. Give back? Give more! We match qualifying charitable donations annually.
  • Tuition assistance. Want to level up your career? We love to hear it! Receive annual support for qualified programs.
  • Lifestyle benefit. An annual benefit to spend on yourself. Use it on travel, wellness, or whatever suits you.
  • Travel perks. We believe that travel is employee development, so we provide discounts and more.
  • Employee assistance program. We’re here for you with resources and programs to help you through life’s challenges.
  • Health benefits. We offer great coverage and competitive premiums.
Our Values
  • We aspire to lead. Tap into your talent, ambition, and knowledge to bring us – and you – to new heights.
  • We’re relentlessly curious. We push beyond the usual, the known, the “that’s just how it’s done.”
  • We’re better together. We learn from, accept, respect, support, and value one another– and are creating something remarkable in the process.
  • We serve our customers, always. We listen, question, respond, and strive for wow moments.
  • We strive for better, not perfect. We won’t get it right the first time – or every time. We’ll provide a safe environment in which to make mistakes, iterate, improve, and grow.
  • Our workplace is for everyone, as is our people powered platform. At Tripadvisor, we want you to bring your unique identities, abilities, and experiences, so we can collectively revolutionize travel and together find the good out there.

If you need a reasonable accommodation or support during the application or the recruiting process due to a medical condition or disability, please reach out to your individual recruiter or send an email to and let us know the nature of your request. Please include the job requisition number in your message.