Senior Email Marketing Manager (Viator)



Marketing & Communications
Needham, MA, USA
Posted on Tuesday, June 11, 2024
About Viator
Viator, a Tripadvisor company, is the leading marketplace for travel experiences. We believe that making memories is what travel is all about. And with 300,000+ travel experiences to explore—everything from simple tours to extreme adventures (and all the niche, interesting stuff in between)—making memories that will last a lifetime has never been easier. With industry- leading flexibility and last-minute availability, it's never too late to make any day extraordinary. Viator. One app, 300,000+ travel experiences you’ll remember.
Perks of Working at Viator
  • Competitive compensation packages (routinely benchmarked against the latest industry data), including base salary, annual bonus, and equity.
  • “Work your way” with flexibility to suit your lifestyle. Viator takes a remote-friendly approach to collaboration across a worldwide team, with the option to join on-site as often as you’d like.
  • Flexible schedule. Work-life balance is ingrained in our culture by design. Trust and accountability make it work.
  • Donation matching. Give back? Give more! We match qualifying charitable donations annually.
  • Tuition assistance. Want to level up your career? We love to hear it! Receive annual support for qualified programs.
  • Lifestyle benefit. An annual benefit to spend on yourself. Use it on travel, wellness, or whatever suits you.
  • Travel perks. We believe that travel is employee development, so we provide discounts and more.
  • Employee assistance program. We’re here for you with resources and programs to help you through life’s challenges.
  • Health benefits. We offer great coverage and competitive premiums.
Our Values
  • We aspire to lead. Tap into your talent, ambition, and knowledge to bring us – and you – to new heights.
  • We’re relentlessly curious. We push beyond the usual, the known, the “that’s just how it’s done.”
  • We’re better together. We learn from, accept, respect, support, and value one another– and are creating something remarkable in the process.
  • We serve our customers, always. We listen, question, respond, and strive for wow moments.
  • We strive for better, not perfect. We won’t get it right the first time – or every time. We’ll provide a safe environment in which to make mistakes, iterate, improve, and grow.
  • Our workplace is for everyone, as is our people powered platform. At Tripadvisor, we want you to bring your unique identities, abilities, and experiences, so we can collectively revolutionize travel and together find the good out there.

Viator’s B2B team supports our purpose by maximizing the quality of our supply base and driving revenue growth for both the suppliers who list their products in our marketplace, and distribution partners seeking to generate income from our tours and activities.

We seek a B2B marketing professional with Marketo experience who is a creative thinker and can help conceptualize and bring to life best-in-class email marketing campaigns.

The person in this role is highly motivated and used to working in a fast-paced environment. You take your projects from start to finish and are able to create the plan and execute it.

Responsibilities will include, but are not limited to:

  • Responsible for the development and deployment of lifecycle trigger automations, adhoc promotions and engagement campaigns to ensure the business is positioned to drive long-term customer engagement and retention.

  • Work cross-functionally with product, product marketing and sales to translate business goals into accurate delivery requirements, including but not limited to: specifying required data, segmentation & targeting logic (sometimes pulled from other tools), and dynamic content requirements

  • Demonstrated success creating marketing campaigns with expertise using Marketo including building nurture programs, smart-list development, setup, testing, launching, and scoring of campaigns & programs

  • Drive A/B testing methodology in partnership with internal stakeholders to improve email effectiveness.

  • Work with copywriters and designers to create compelling email content

  • Writing engaging ad copy for email campaigns when copywriting resources are not available

  • Build analytics and reporting framework. Understand how to gather insights from program performance data and develop recommendations to drive measurable improvement in results and identify new opportunities.

  • Knowledge about email compliance (CAN-SPAM, GDPR, CASL)

  • SQL experience is a plus

  • Knowledge of velocity scripting and custom objects is a plus

Marketo experience is preferred

The ideal candidate

  • 5+ years’ experience in email marketing, lifecycle marketing at a B2B brand

  • Knowledge of the latest B2B CRM practices from both a commercial and regulatory perspective

  • Experience using Canva

  • Experience with Excel and Big Query

  • Brings a vivid sense of curiosity and creativity that helps drive projects forward

  • Relentlessly curious and analytical. You rigorously question and test your own and others’ assumptions, supported by data

  • An excellent communicator - both verbally, in writing and visually.

  • A terrific collaborator, able to partner effectively across teams with a broad range of skill sets and experience to arrive at the best solutions

  • Has the interpersonal and communication skills to successfully manage stakeholders

  • Avid learner who takes it upon him/her/themself to get smart on new topics, systems, and markets

  • You are an expert project manager and never miss a detail

  • Interested in joining a high-performing team with a supportive and inclusive culture

  • Has demonstrated capacity to initiate and drive growth strategies and innovation

  • Thrives in a fast-paced environment and demonstrates the ability to work independently with minimal supervision.

If you need a reasonable accommodation or support during the application or the recruiting process due to a medical condition or disability, please reach out to your individual recruiter or send an email to and let us know the nature of your request. Please include the job requisition number in your message.