CRM Manager, Operations | Tripadvisor



New York, NY, USA
Posted on Friday, April 26, 2024

About Tripadvisor

We believe that we are better together, and at Tripadvisor we welcome you for who you are. Our workplace is for everyone, as is our people-powered platform. At Tripadvisor, we want you to bring your unique identities, abilities, and experiences, so we can collectively revolutionize travel and together find the good out there.

Tripadvisor is the world’s largest online travel site, and our business unit – Tripadvisor Hospitality Solutions – is the critical business-facing part of the broader company. The Hospitality Solutions team develops, markets and sells industry-leading SaaS and advertising products to our millions of hotelier and restaurateur partners worldwide, and is a significant revenue generator for the company. As the global travel sector continues to adapt and transform, Hospitality Solutions is at the forefront of developing new digital solutions – both free and paid – to support the emerging needs of our business partners.

We are looking for an experienced and highly motivated CRM Operations Manager to join our team. In this role, you will be responsible for managing our CRM operations and ensuring the successful execution of our CRM strategies. The ideal candidate will have a strong background in people management, coding highly-personalized emails, collaborating with engineering teams, and experience with marketing automation tools and technologies.

Job Location: Remote EST or CST

This role is a remote position in the United States with a preference for east coast and central time zones. Occasional travel to company offices as necessary.

What You’ll Do

  • Manage a team of CRM specialists to ensure the successful implementation and execution of our CRM strategies
  • Provide coaching and mentoring to team members to support their growth and development
  • Code mobile responsive HTML/CSS email templates that include scripting to achieve complex dynamic content
  • Support building the Customer Lifecycle Management framework in our marketing automation tool
  • Work with Data Engineering to integrate data into new marketing templates
  • Work with the Marketing and Ops teams to gather campaign requirements
  • Write technical specs, test and execute on email programs as per Ops team’s priorities
  • Identify opportunities to optimize our CRM processes and workflows, working with stakeholders to implement changes as needed

Skills & Experience

  • 4+ years of experience in CRM operations with increasing responsibility, including people management, collaboration with engineering teams, and a high-level of expertise in email marketing technology and practices
  • 2+ years email-specific HTML & CSS expertise (must be able to code from scratch)
  • Extensive knowledge of scripting to achieve complex dynamic content (we currently use Jinja and HubL, but experience in other scripting languages will work)
  • Enterprise email service provider experience, HubSpot preferred
  • Excellent leadership and people management skills, with a track record of developing and leading high-performing teams
  • Meticulous attention to detail with a clear, methodological approach to problem solving
  • Outstanding verbal, written and presentation skills
  • Strong time-management skills and ability to prioritize

What We Offer

  • Flexible activity-based working fostered collaboration and productivity
  • Inclusive global travelers community welcoming diverse perspectives
  • Competitive salary package including performance bonuses and equity plan
  • Development programs, managerial courses, and learning series
  • Health insurance covers medical, dental, and vision for families (varies by country)
  • Lifestyle Reimbursement Benefit for personal travel, and physical, mental, and financial wellness
  • Several paid time off programs, including time to bond with new children and care for family members. Paid public holidays, and year-end office shutdown
  • Employee assistance program for short-term counseling and free Calm app subscription
  • State-of-the-art offices: dining, coffee points, and leisure areas

We strive to create an accessible and inclusive experience for all candidates. If you need a reasonable accommodation during the application or the recruiting process, please make sure to reach out to your individual recruiter or our team at

If you have any additional questions about careers at Tripadvisor you can email us at We have all the answers!