Region North Marketing Director | TheFork

Tripadvisor

Tripadvisor

Marketing & Communications
London, UK
Posted on Wednesday, April 24, 2024

Welcome to TheFork! We're on a mission to bring people together, feed the human spirit and champion restaurant culture because we strongly believe the best things in life happen around the table, and we want you to experience those unforgettable moments. 🍽

Founded in 2007 and present in 12 countries, we are the leading restaurant booking platform across Europe, and offer the broadest community of diners access to thousands of incredible restaurants. How do we make this happen? Through our exceptional lineup of products:

📱TheFork App: our free restaurant discovery & booking app that helps you find your next table with ease

💻TheFork Manager: our innovative software tool that digitises restaurant operations and helps restaurateurs manage their bookings and increase their revenue

💳TheFork PAY and TheFork Gift Card: quick and easy ways to pay directly from TheFork app, making the payment process a piece of cake.

We have offices all over Europe, boasting a fully international team from all over the world. We are all foodies at heart, and work together in a flexible, multicultural and positive environment which provides everyone with space to grow, both professionally and personally.

What will you do?

Within the North Region Marketing Team (United Kingdom, Sweden, Netherlands), you will work actively and closely with your marketing team that are working on CRM, Paid Acquisition, Brand and B2B Marketing, as well as other departments such as the local Sales Teams and Central Marketing Teams.

As Head of Marketing for Region North your key role will be to propose and execute the relevant Marketing Plan to reach and overachieve the region objectives.


Responsibilities:

  • Responsible for B2C & B2B Marketing plan and budget for Region North
  • Coordinate and manage the local team (5 FTE) of PR, Brand, Performance, CRM, Strategic Marketing and B2B Marketing, and be in constant contact with the central teams.
  • Constant Analysis & evaluation of our brand value proposition in the market
  • Optimize and enrich existing monitoring tools to evaluate performances, analyze results and propose action plans for continuous improvement
  • Know and use central (SEM/ FB/ App Marketing / Affiliation) & local (Partnerships) performance marketing levers to boost bookings and new customer acquisition
  • Collaboration with CRM teams to build relevant contact plan for different customer segments.
  • Work closely with SEO & Product central teams to maximize our positioning in SERPs and App stores.
  • Track & increase customer satisfaction (NPS, SSC feedbacks, ..)
  • Lead partnership agreements strategies and close big deals with most relevant brands.
  • Promotion of our Brand locally in accordance to guidelines defined by central team, using 360 approach media channels, balancing media buying, social media and brand content.
  • Coordinate with PR to agree on main messages to convey, to build social / community strategy and determine which local or national gastronomic events our brand needs to be associated with.

Skills

  • Analytical skills and capabilities to model and understand data and make data-driven decisions.
  • Organized and structured way of working.
  • Enjoys teamwork.
  • High level of leadership, personal drive, self-motivated and passionate
  • Education in Business Administration or Bachelor’s degree in marketing or other relevant area.
  • Have 5 years’ experience in Marketing (focusing on digital and offline) with at least 2-5 years’ experience in people management
  • Knowledge of 360º media
  • Experience in leading and managing agencies
  • Interest in the food industry is a real plus.

What we offer you

😄 An awesome team (not everybody like our jokes, but we try our best)

🏠 A Permanent contract (that can be useful in life)

⚖️ Flexible working environment (2 days home office per week)

💸 Competitive fixed salary, bonus and equity (yes, equity!)

🍕 Lunch vouchers available 3 working days per week

🌎 International teams - More than 30 nationalities and 16 offices worldwide

🏳️‍🌈 Highly inclusive working environment

🤸‍♀️ Lifestyle benefits that can be used to reimburse physical, leisure activities, family support, travel etc

🎓 Continuous learning and development programs

😌 Free access to the Calm app

🏥 Health insurance fully covered by the company

👩‍🦽 Life Insurance and Disability at no cost to the employee

👴 Attractive pension plans

🍴 Amazing offices with dining, coffee point on each floor, and leisure area

🎤 Team building events (we love karaoke. A lot. A lot.)

We believe that we are better together, and at TheFork we welcome you for who you are. Our workplace is for everyone, as is our people powered platform. At TheFork, we want you to bring us your unique perspective and experiences, so we can collectively keep disrupting the restaurant industry and go from good to great.

#LI-AD2