CRM Specialist



New York, NY, USA · Needham, MA, USA
Posted on Tuesday, April 2, 2024

We believe that we are better together, and at Tripadvisor we welcome you for who you are. Our workplace is for everyone, as is our people powered platform. At Tripadvisor, we want you to bring your unique identities, abilities, and experiences, so we can collectively revolutionize travel and together find the good out there.

Tripadvisor is the world’s largest online travel site, and our business unit – Tripadvisor Hospitality Solutions – is the critical business-facing part of the broader company. The Hospitality Solutions team develops, markets and sells industry-leading SaaS and advertising products to our millions of hotelier and restaurateur partners worldwide, and is a significant revenue generator for the company. As the global travel sector continues to adapt and transform, Hospitality Solutions is at the forefront of developing new digital solutions – both free and paid – to support the emerging needs of our business partners.

As a CRM Specialist for a pioneering digital organization, you will play an integral part in running our CRM Platform. You’ll be surrounded by a leading team of digital experts who will support your development within a fast-paced business environment, and expected to have experience of working across multiple teams (MarTech Ops, Growth & Product Marketing and CRM Engineering).

Job Location: Remote EST or CST

This role is a remote position in the United States with a preference for east coast and central time zones. Occasional travel to company offices as necessary.

What You’ll Do

This is a pivotal role which requires end-to-end delivery; from capturing campaign requirements through to planning, developing, QA’ing and launching marketing campaigns. You’ll be highly motivated and excel at managing multiple projects simultaneously to test and execute immediate change.

  • Participating in a weekly agile sprint cycle with B2B CRM Ops and Engineering
  • Coding mobile responsive HTML/CSS email templates, and building audience segment logic based on provided design comps and specs
  • Evaluating template code to adjust for proper rendering and compatibility across a wide range of email clients and devices
  • Support building the Customer Lifecycle Management framework in our marketing automation tool
  • Working with Data Engineering to integrate data into new marketing templates
  • Working with the Marketing and Ops teams to gather campaign requirements
  • Writing technical specs, testing and executing on email programs as per Ops team’s priorities
  • Assisting the CRM team with testing the CRM programs
  • Work with teammates to continuously optimize email programs using email marketing best practices

Skills & Experience

  • 1-2 years email-specific HTML & CSS expertise (must be able to code from scratch)
  • Extensive knowledge of scripting to achieve complex dynamic content (we currently use Jinja, but experience in other scripting languages will work)
  • Knowledge of email client-specific rendering concerns (e.g. Outlook limitations, dark mode support) is preferred
  • Enterprise email service provider experience, HubSpot preferred
  • Experience working in a CRM role in a high energy online environment
  • Proven history of developing high quality digital user experiences
  • Experience working with Technology teams to drive technical projects
  • Good understanding of information architecture, specifically an understanding of relational database concepts
  • Strong communication skills that enable you to engage with senior leaders and internal stakeholders
  • Meticulous attention to detail with a clear, methodological approach to problem solving
  • Experience with Agile methodology
  • Experience with basic SQL to run reports

The salary range for this role is $65,000 to $80,000. This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range. An employee’s pay position within the wage range will be based on several factors including, but limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, and business or organizational needs. This compensation range may also be modified in the future.

If you need a reasonable accommodation or support during the application or the recruiting process due to a medical condition or disability, please reach out to your individual recruiter or send an email to and let us know the nature of your request . Please include the job requisition number in your message.