Manager, On-Site Marketing

Tripadvisor

Tripadvisor

Marketing & Communications
Needham, MA, USA
Posted on Tuesday, March 5, 2024

We believe that we are better together, and at Tripadvisor we welcome you for who you are. Our workplace is for everyone, as is our people powered platform. At Tripadvisor, we want you to bring your unique identities, abilities, and experiences, so we can collectively revolutionize travel and together find the good out there.

We’re looking for a growth-oriented Marketing Manager to create and drive marketing initiatives across all Tripadvisor surfaces. You’ll work alongside teams of marketers, engineers, product managers, data scientists, analysts and designers to conceptualize and execute on campaigns that will deliver the right message at the right time for millions of dedicated travelers seeking guidance as they plan and enjoy the best trips possible. This role will be instrumental in identifying opportunities, scoping project feasibility, forming test strategies, and driving the full cycle of key global marketing tactics across Tripadvisor’s website and native app.

Reporting to the Senior Manager, On-Site Marketing, this cross-functional role will require ownership of projects from start to finish, drafting specs, setting schedules and targets, attending briefings and engineering standups, and contributing to regular communications to stakeholders.

What you’ll do:

  • Lead multiple initiatives to expand direct engagement with Tripadvisor users across web and mobile surfaces

  • Be an advocate for marketing on a cross-disciplinary team that is building robust and scalable cross-platform messaging capabilities

  • Research and collaborate on marketing specs to provide direction and communication around all B2C on-site and in-app messaging projects

  • Collaborate with marketers, engineers, product managers, analysts and designers to create new user experiences and growth opportunities

  • Design and run multiple concurrent tests, build reports for communication back to stakeholders, and determine next steps based on input from analytics, finance, and adjacent teams

  • Maintain a high level of quality control across all active projects

  • Act as an advocate for new and promising opportunities to drive engagement and revenue with both proven and emerging tactics

  • Cultivate a strong growth mindset within the team

What you’ll have:

  • 5+ years of experience building and managing on-site and in-app marketing campaigns for consumer-facing products or services

  • Comfortable and productive while working in a multi-disciplinary environment and collaborating with a variety of teams.

  • Some fluency with software development methodologies and core practices is recommended

  • Experience using a variety of SaaS marketing platforms and CDP platforms to run campaigns on both desktop and mobile surfaces. Braze and Segment.io experience is preferred.

  • High-level understanding of core analytics concepts and tools. Comfort level with SQL, Snowflake, and/or Tableau is a plus.

  • Experience with core growth A/B testing concepts and best practices

  • Comfort working with a dispersed and largely remote team

  • Must exhibit superb verbal and written communication skills with a high degree of comfort interpreting results and communicating insights effectively

  • High level of attention to quality and accountability for the features and products you create

If you need a reasonable accommodation or support during the application or the recruiting process due to a medical condition or disability, please reach out to your individual recruiter or send an email to AccessibleRecruiting@Tripadvisor.com and let us know the nature of your request . Please include the job requisition number in your message.

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