Brand Marketing Manager, Co-Marketing



Marketing & Communications
San Francisco, CA, USA
Posted on Friday, June 14, 2024

About This Role

Strava is the leading digital community for active people with more than 120 million athletes, in more than 190 countries. The platform offers a holistic view of your active lifestyle, no matter where you live, which sport you love and/or what device you use. Everyone belongs on Strava when they are pursuing an active life.

As a Brand Marketing Manager, Co-Marketing you’ll work closely with our Group Lead, Brand Marketing & Strategy to drive awareness of Strava and bring the Strava brand to life for active people across the globe.

You'll seek out opportunities to increase Strava's visibility via brand partnerships with some of the world's leading brands, and will help amplify our brand story through co-branded initiatives across different marketing channels such as social, paid media, retail and events. In this role, you'll work particularly closely with our Brand Partnerships team, which is responsible for selling sponsored challenges to brands on Strava.

You will also help bring the Strava app experience to life in the physical world through breakthrough brand awareness events across the United States. Events include but are not limited to street fairs, sports watch parties, booths at marathon expos – and new ideas we've yet to uncover that you'll bring to the team. You will also lead the creation of an event kit and work with our creative team to refresh our swag.

Outside of your core responsibilities, you might assist the Group Lead, Brand Marketing & Strategy on other exciting brand awareness marketing efforts. We are a small team, where a bias for action is a must.

This is a hybrid role based in our San Francisco office.

For more information on compensation and benefits, please click here.

You’re excited about this opportunity because you will:

  • Think creatively. You love marketing because you can tackle real problems through creative thinking, and while you understand marketing fundamentals, you’re in your element most when you’re pushing boundaries.
  • Like working with external partners and can effectively influence their decision making: you’ll represent Strava as a key point of contact to external brand partners and will look for opportunities that will increase Strava’s visibility in a partnership.
  • Are connected in culture. You’re inherently curious about culture and have a keen sense for connecting marketing strategies to the world around you. Bonus points for fitness culture, but not required.
  • You enjoy travel, meeting new people and are ok working events that often require work outside of normal office hours.

You will be successful here by:

  • Measuring impact: You are able to identify, measure, and report on key success metrics to guide future partnership strategies.
  • Collaborating at the highest level with cross-functional teams. You’ll be working closely with our brand partnerships team, our social team, our creative team and our growth marketing team.
  • Having a bias for action: No job is too small for you. We need a doer in this role who is ready to roll up their sleeves.
  • Writing inspired creative briefs: You know how to write a single minded creative brief that inspires great creative work.

We’re excited about you because:

  • You have a bachelor’s degree
  • You have 5+ years of professional experience in marketing
  • You have experience bringing to life multi-channel marketing partnerships with significant consumer impact.
  • You have experience planning dynamic and engaging brand awareness events on budget and on time.
  • You have impactful verbal and written communication skills: ability to ask probing questions, read the room, and adjust communications approach based on the audience and situation.
  • You have excellent project management skills

About Strava

Strava is Swedish for “strive,” which epitomizes who we are and what we do. We’re a passionate and committed team, unified by our mission to connect athletes to what motivates them and help them find their personal best. With billions of activity uploads from all over the world, we have a humbling and adventurous vision: to be the record of the world’s athletic activities and the technology that makes every effort count.

Strava builds software that makes the best part of our athletes’ days even better. Just as we’re deeply committed to unlocking their potential, we’re dedicated to providing a world-class, inclusive workplace where our employees can grow and thrive, too. We’re backed by Sequoia Capital, TCV, Madrone Partners and Jackson Square Ventures, and we’re expanding in order to exceed the needs of our growing community of global athletes. Our culture reflects our community. We are continuously striving to hire and engage diverse teammates from all backgrounds, experiences and perspectives because we know we are a stronger team together.

Despite challenges in the world around us, we are continuing to grow camaraderie and positivity within our culture, and we are unified in our commitment to becoming an antiracist company. We are differentiated by our truly people-first approach, our compassionate leadership, and our belief that we can bring joy and inspiration to athletes’ lives — now more than ever. All to say, it’s a great time to join Strava!

Strava is an equal opportunity employer. In keeping with the values of Strava, we make all employment decisions including hiring, evaluation, termination, promotional and training opportunities, without regard to race, religion, color, sex, age, national origin, ancestry, sexual orientation, physical handicap, mental disability, medical condition, disability, gender or identity or expression, pregnancy or pregnancy-related condition, marital status, height and/or weight.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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