At Spotify, we believe that music, podcasts, and culture move the world—and we’re looking for a Social Marketing Manager to help craft the way Spotify shows up in those cultural conversations in Korea.

Location

Seoul

Job type

Permanent

In this role, you’ll be at the heart of crafting significant connections between Spotify and Korean audiences through smart, strategic, and standout social storytelling. You’ll develop and implement social-first campaigns, narratives and social-native contents that live beyond the feed—creating moments that fuel conversation, shift perception, and drive fandom across our owned and operated channels.

We’re looking for someone with a deep understanding of digital and social platforms, a sharp cultural radar, and a passion for content, music, and entertainment. You know how to build a brand voice that resonates, collaborate with creatives and creators, and move at the speed of culture—whether that’s amplifying a new release, jumping on a trend, or launching an artist-led moment.

If you thrive in fast-moving, collaborative environments, think social and platform-first, and love the intersection of culture and content—we’d love to hear from you.

What You'll Do

Help make Spotify the go-to destination for music fans and audio listeners in Korea
Lead and implement a comprehensive social marketing strategy for artist releases and priority campaigns, with a focus on driving audience growth for Spotify on and off platform in Korea
Develop content marketing initiatives in Korea, including always-on contents, social-native contents and editorial partnership content promotions
Lead always-on content marketing programs that engage audiences and encourage repeat visits to Spotify on and off platform
Work closely with cross-functional Spotify teams locally and across the globe
Work closely and lead external partners (creative, media, and social agencies)
Help establish Spotify as the top tier destination for music fans and audio listeners in Korea
Lead and implement a comprehensive social marketing strategy for artist and podcast releases, as well as priority campaigns, focused on driving audience growth both on and off the Spotify platform in Korea
Orchestrate content marketing initiatives tailored to Korean audiences, including always-on social content, snackable content productions, platform-native creative, and editorial partnership activations
Your strong expertise, understanding, and instincts for Korean culture and trends will help develop, create, and produce best-in-class marketing content that resonates with local audiences.
Build and maintain a social media presence that fans love to follow, engage with, and share
Collaborate closely with cross-functional Spotify teams, both locally and across global markets
Work closely and lead external partners (creative, media, and social agencies
Help establish Spotify as the top tier destination for music fans and audio listeners in Korea

Who You Are

You have a minimum of 7+ years working experience in content marketing (including social media) across strategy and creative in Korea
Has experience working for brands, especially in music or entertainment industry in local Korea market
Confident in planning and crafting strategies for social media and content marketing campaigns with the extension across other media platforms with social-native and social-first mentality
Naturally plugged into internet culture — always on the pulse of trends, memes, and the cultural moments that get people talking
Broader marketing experience across all marketing & media channels, including influencers is a plus
Strong analytical skills and experience in working with ad-tech tools is a plus
Expert at establishing relationships with internal and external collaborators
You are a self-learner, become comfortable with constantly evolving environments and challenging goals
You are well organised, and dedicated, with the ability to plan and deliver and pay outstanding attention to detail
You are adept at analyzing and interpreting data and using it to set goals
Native in Korean and fluent in English

Where You'll Be

You will be based out of our Seoul, South Korea office
We offer you the flexibility to work where you work best! There will be some in-person meetings, but still allows for flexibility to work from home

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Our global benefits

Extensive learning opportunities, through our dedicated team, GreenHouse.

Flexible share incentives letting you choose how you share in our success.

Global parental leave, six months off - for all new parents.

All The Feels, our employee assistance program and self-care hub.

Flexible public holidays, swap days off according to your values and beliefs.

Learn about life at Spotify

You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking! So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens.

Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the chance to enjoy and be passionate about these creators. Everything we do is driven by our love for music and podcasting. Today, we are the world’s most popular audio streaming subscription service with a community of more than 500 million users.

Learn more about our culture