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• Marketing

Location

• Mumbai

Job type

Permanent

What You'll Do

• Design marketing strategies to enable exponential user growth and brand building in the regional markets
• Collaborate on brand communication across Above The Line (ATL) & Digital Media channels by crafting sharp evocative briefs & closely working with external & internal partners to deliver exciting campaigns
• Spot and capitalize on relevant cultural moments in the region, integrating them with business priorities to drive impactful results
• Drive culture marketing at Spotify, discovering chances for the company to have a meaningful presence in the region's cultural fabric
• Lead the marketing mix design and improve the return on investment
• Analyze internal and external data to gain a deep understanding of users in key regional markets and represent their voice in decision-making processes
• Identify relevant cultural moments in the region and juxtapose the same with business requirements to deliver results in the region
• Partner closely with the Insights and Analytics teams to define campaign performance metrics to ensure a high level of efficiency
• Elevate the work of cross-functional teams: You will serve as a key voice in ensuring Marketing, PR, Social Media & Editorial teams are speaking with one voice to deliver consistent messaging and build equity

Who You Are

• You are proficient in either Tamil or Telugu language or both
• You have a minimum of 5 to 7+ years total work experience with at least 3 years of core brand marketing experience focusing in South India Markets
• You love entertainment and consume incredible amounts of regional content
• You are a thought-leader with a strong and well-informed point of view to critically analyze the latest trends and tactics to help grow earned media
• Have a deep understanding of consumer insights and how they are translated into creative strategy and campaigns
• Have deep knowledge in running a 360-campaign (acquisition-led) from strategy development to tactical execution (including TVCs, digital/social ads, print and out-of-home)
• Experience in implementing innovative initiatives beyond traditional television and ad spots, with a focus on creative acquisition and engagement strategies across digital and social platforms
• Understanding of the digital ecosystem and current marketing trends in acquisition
• Should understand marketing & media analytics to evaluate campaign performance and optimize
• Is a cross-functional leader who can engage, listen and collaborate with internal teams to align on overall strategy and goals as well as creative partners including production houses and talent
• Ability to lead multiple time-sensitive projects simultaneously working both independently and in close collaboration with a variety of team members
• You are unafraid to try new things and can adjust without getting stalled by challenges along the way

Where You'll Be

• This position will work out of our Mumbai office
• We offer you the flexibility to work where you work best! There will be some in person meetings, but still allows for flexibility to work from home

Our global benefits

Extensive learning opportunities, through our dedicated team, GreenHouse.

Flexible share incentives letting you choose how you share in our success.

Global parental leave, six months off - fully paid - for all new parents.

All The Feels, our employee assistance program and self-care hub.

Flexible public holidays, swap days off according to your values and beliefs.

Learn about life at Spotify

You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking! So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens.

Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the chance to enjoy and be passionate about these creators. Everything we do is driven by our love for music and podcasting. Today, we are the world’s most popular audio streaming subscription service with a community of more than 500 million users.