Sales Executive Lead, Odds & Data Services
Sportradar
Company Description
We’re the world’s leading sports technology company, at the intersection between sports, media, and betting. More than 1,700 sports federations, media outlets, betting operators, and consumer platforms across 120 countries rely on our know-how and technology to boost their business.
Job Description
About the Role
At Sportradar, our global sales organisation empowers, elevates and exceeds. We are a highly passionate and driven group that values client-centricity, accountability, teamwork and integrity.
We are building a specialized high-performance team dedicated to unlocking growth within our Live Data and Odds portfolio. As a Sales Executive, you will be the engine of our "off-cycle" growth strategy.
You will act as a product specialist and commercial hunter, working together with the account management team to drive the adoption of our core odds and live data services, as well as ancillary and innovation products (such as Esports, Micro Markets, and 24/7 Content) across our global client base.
THE CHALLENGE: Specialist Selling & Upselling
You will be responsible for identifying whitespace, pitching complex solutions, and closing deals outside of the standard contract renewal timeline.
Drive Off-Cycle Revenue: Identify and execute upsell and cross-sell opportunities within existing accounts, specifically targeting the 80% of clients not currently in a renewal cycle.
Product Specialist Selling: Act as the subject matter expert for Sportradar’s high-growth betting products, including:
24/7 Content: M4B (Made 4 Betting) eLeagues and Table Tennis
Core Products: Live Data and Odds Services (Pre-match, Live Odds and Premium Cricket Odds Service)
Innovation: ESports, Player & Micro Markets, BetConcierge, and Custombet.
Targeted Engagement: Move beyond standard commercial relationship management to engage directly with Trading Directors and Product Leads, utilizing data-driven pitches to demonstrate ROI and trading efficiency.
Collaboration: Partner closely with Account Management team (ECPs) to navigate account politics and ensure a unified commercial approach.
Pipeline Management: Build and manage a robust pipeline of upsell opportunities, maintaining accurate forecasting in Salesforce to support the team’s aggregate growth targets and your quotas.
YOUR PROFILE
Sales Experience: Proven experience as an Account Executive or Sales Specialist, ideally within the Sports Betting, iGaming, or Sports Technology sectors.
Hunter Mentality: A strong track record of generating new business or driving significant upsells within existing accounts; you are proactive and do not wait for a renewal date to start a conversation.
Industry Knowledge: A solid understanding of how a Sportsbook operates, specifically regarding Odds, Live Data, and Trading. You understand what "Micro Markets" or "Trading Efficiency" means to a client.
Communication Skills: Ability to tell a compelling story around complex data products. You can explain why a client needs a specific product, not just what the product is.
Collaborative Player: Ability to work in a matrix environment, respecting the relationship ownership of the ECP team while driving your specific product deals to closure.
Tech Savvy: Proficiency in CRM software (SalesForce) and Microsoft Office Suite.
Additional Information
OUR OFFER:
A collaborative environment with colleagues from all over the world.
A specific mandate to sell the most innovative and fast-growing products in our portfolio.
Ability to shape your own workday and career via a clearly defined professional and personal development plan.
Opportunity to work with senior leadership, develop yourself and build your career within an inspiring and fast-growing company and digital sports environment.
Vibrant and inclusive community, including Women in Tech and Pride groups which welcome all participants.
Flexible working hours.
OUR RECRUITMENT PROCESS:
Initial Screening: A quick chat with our Talent Acquisition Partner to understand your background and expectations.
1st Interview with the Hiring Manager to discuss your sales style and industry knowledge.
2nd Interview to meet with key team members and discuss cultural fit.
Final Steps: Receive feedback and, if successful, an offer!