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The Rock Family of Companies is made up of nearly 100 separate businesses spanning fintech, sports, entertainment, real estate, startups and more. We’re united by our culture – a drive to find a better way that fuels our commitment to our clients, our community and our team members. We believe in and build inclusive workplaces, where every voice is heard and diverse perspectives are welcomed. Working for a company in the Family is about more than just a job – it’s about having the opportunity to become the best version of yourself.

Rocket Mortgage is seeking a Performance Marketing Manager – Paid Search to lead and optimize our paid search efforts in collaboration with our media agency partner. In this role, you'll be responsible for managing large-scale paid search campaigns, ensuring efficient performance, and driving customer acquisition. As an ideal candidate, you have 3-5 years of hands-on paid search experience, strong analytical skills, and the ability to collaborate effectively with agency teams and internal stakeholders.

About the role

• Paid Search Strategy & Execution: Oversee and optimize paid search campaigns to align with Rocket Mortgage’s marketing goals and drive high-quality leads.
• Agency Partnership: Serve as the primary client lead, working closely with the agency’s paid search team to drive strategic execution, enhance performance, and ensure alignment with business objectives.
• Performance Optimization: analyze campaign data, identify trends, and make strategic recommendations to enhance lead flow, efficiency, conversion rates, and ROI.
• Competitive Analysis & Market Monitoring: Track industry trends, monitor competitor strategies, and provide actionable insights to maintain a competitive edge in the mortgage space.
• Budget Management: Monitor and allocate a multi-million-dollar budget effectively to maximize results and profitability.
• Collaboration & Cross-Functional Alignment: Work closely with internal teams, including Marketing, Analytics, CRO, SEO, Affiliate Marketing, Product, and Technology to integrate paid search with broader marketing strategies.
• Innovation & Testing: Identify and implement new opportunities in audience targeting, bid strategies, and creative optimization using AI and automation tools.
• Reporting & Insights: Provide data-driven insights and recommendations to leadership, highlighting trends, opportunities, and areas for improvement.
• Compliance & Best Practices: Ensure all paid search activities adhere to industry regulations, Google and Microsoft ad policies, and internal compliance guidelines.

About you

• 3-5 years of experience in performance marketing with a strong focus on paid search
• Experience managing large-scale paid search campaigns with significant budgets
• Hands-on experience with Google Ads, Microsoft Ads, SA360, and analytics platforms
• Strong understanding of keyword strategy, audience segmentation, and bid management
• Proficiency in using analytics tools (Google Analytics, Adobe Analytics, Power BI, etc.) to drive insights and decision-making
• Experience working with or at a media agency
• Excellent analytical, problem-solving, and communication skills
• Bachelor's degree in marketing, business, analytics, or a related field

What you’ll get

Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We’ve got your back. Check out our full list of Benefits and Perks.

About Us

Rocket Mortgage® was founded in 1985. Today, we’re a Detroit-based, publicly traded company with a mission to Help Everyone Home. At Rocket Mortgage, we believe that home is more than the house you live in. Our wide variety of home loan options, tools and resources empower our clients to achieve their homeownership dreams. We’re known as experts in the mortgage industry, but we’re also innovators – we strive to create the best experiences for our clients from beginning to end. And we’re not your typical employer. We’re insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard. Apply today to join a team that offers career growth, amazing benefits and the chance to work with leading industry professionals.

This job description is an outline of the primary responsibilities of this position and may be modified at the discretion of the Company at any time. Decisions related to employment are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. The Company provides reasonable accommodations to qualified individuals with disabilities in accordance with applicable state and federal laws. Applicants requiring reasonable accommodations in completing the application and/or participating in the application process should contact a member of the Human Resources team at Careers@myrocketcareer.com.

The Company is an Equal Employment Opportunity employer, and does not discriminate in any hiring or employment practices. The Company provides reasonable accommodations to qualified individuals with disabilities in accordance with state and federal law. Applicants requiring reasonable accommodation in completing the application and/or participating in the employment application process should notify a representative of the Human Resources Team, The Pulse, at Careers@myrocketcareer.com.