Lifecycle Marketing Manager
Rocket Companies
This job is no longer accepting applications
See open jobs at Rocket Companies.See open jobs similar to "Lifecycle Marketing Manager" Technology Crossover Ventures.The Rock Family of Companies is made up of nearly 100 separate businesses spanning fintech, sports, entertainment, real estate, startups and more. We’re united by our culture – a drive to find a better way that fuels our commitment to our clients, our community and our team members. We believe in and build inclusive workplaces, where every voice is heard and diverse perspectives are welcomed. Working for a company in the Family is about more than just a job – it’s about having the opportunity to become the best version of yourself.
Rocket Mortgage, backed by Rocket Companies®, means more opportunities for you to carve your own career path forward. From our desire to revolutionize the way people get mortgages to addressing challenges big or small with outside-the-box solutions, we’re not your typical employer. We’ll provide you with everything you need to make sure you’re successful here.
Apply today to join a team that offers career growth, amazing benefits and the chance to work with leading industry professionals.
Minimum Qualifications
- Bachelor’s degree in Business Administration, Marketing, Communications or a related field
- 5 years of experience in marketing, focusing on customer relationship management (CRM)
- Experience in Salesforce Marketing Cloud or comparable martech CRM tools
- Experience using Project Management tools
- Strong analytical skills with the ability to derive actionable insights from data to drive marketing strategies
- Excellent communication and collaboration skills
- Excellent organizational and prioritization skills
- Strong understanding of multi-channel communication strategies
- Proficiency in email marketing, SMS, push notifications and direct mail
- Experience with audience segmentation and data analysis
- Strategic mindset with a customer-centric approach and a passion for delivering exceptional customer experiences
- Deep familiarity with best practices for key performance indicators (KPIs), growth levers
- Deep understanding of CAN-SPAM, SMS compliance / TCPA laws, and email security sending protocols
Preferred Qualifications
- Experience with FinTech or Financial Service Industry products
Job Summary
As a Lifecycle Marketing Manager, you'll develop and manage communication strategies for different client lifecycle stages, building long-term relationships with clients. You'll be responsible for creating comprehensive communication journeys for both prospect and existing clients using various channels. You'll collaborate with the cross-functional teams to build client segments, develop pre-screen and trigger strategies, expand communication efforts to non-Rocket clients through strategic third-party contact lists and to ensure cohesive and compelling messaging.
Responsibilities
- Design and implement promotional communication journeys via email, SMS, push notifications and direct mail that target both prospect and existing clients
- Ensure all communication aligns with the company's brand values and marketing goals
- Work to build and refine client segments for targeted promotional communication
- Utilize audience insights to tailor communication strategies for maximum engagement and conversion
- Partner closely with the product and sales teams to build in process nurturing journeys
- Balance increase in engagement while keeping opt-outs stable
- Develop and execute pre-screening and trigger strategies
- Identify and leverage strategic third-party contact lists to expand promotional communication efforts to non-Rocket clients
- Develop strategies to reach new audiences and drive brand awareness
- Develop testing roadmaps for optimization, scaling results to applicable journeys
- Monitor and adjust strategies to improve effectiveness and client response rates
- Work closely with the creative team to develop cohesive and compelling messaging for all promotional communications
- Ensure that visual and written content are aligned and effectively communicate the brand's message
- Analyze communication performance metrics to inform strategy adjustments and improvements
- Use data insights to continuously optimize communication campaigns for better results
Benefits and Perks
Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We’ve got your back. Check out our full list of Benefits and Perks.
Who We Are
Rocket Companies® is a Detroit-based company made up of businesses that provide simple, fast and trusted digital solutions for complex transactions. The name comes from our flagship business, now known as Rocket Mortgage®, which was founded in 1985. Today, we’re a publicly traded company involved in many different industries, including mortgages, fintech, real estate and more. We’re insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard. We’re passionate about the work we do, and it shows. We’ve been ranked #1 for Fortune’s Best Large Workplaces in Financial Services and Insurance List in 2022, named #5 on People Magazine’s Companies That Care List in 2022 and recognized as #7 on Fortune’s list of the 100 Best Companies to Work For in 2022.
Disclaimer
This is an outline of the primary responsibilities of this position. As with everything in life, things change. The tasks and responsibilities can be changed, added to, removed, amended, deleted and modified at any time by the leadership group. We are proud equal opportunity employers and committed to providing an inclusive environment based on mutual respect for all candidates and team members.
Employment decisions, including hiring decisions, are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. We offer opportunities to all job seekers including individuals with disabilities and provide reasonable accommodation to qualified individuals with disabilities in accordance with state and federal law. If you need a reasonable accommodation to assist with your job search, application for employment, or interview, please visit our FAQ page at www.myrocketcareer.com/how-we-hire/faqs/ for details on how to contact our team.
The Company is an Equal Employment Opportunity employer, and does not discriminate in any hiring or employment practices. The Company provides reasonable accommodations to qualified individuals with disabilities in accordance with state and federal law. Applicants requiring reasonable accommodation in completing the application and/or participating in the employment application process should notify a representative of the Human Resources Team, The Pulse, at Careers@myrocketcareer.com.
This job is no longer accepting applications
See open jobs at Rocket Companies.See open jobs similar to "Lifecycle Marketing Manager" Technology Crossover Ventures.