Senior Director, Site Merchandising

Rent the Runway

Rent the Runway

Sales & Business Development
Brooklyn, NY, USA
Posted on Tuesday, July 2, 2024

About Us:

Rent the Runway (RTR) is transforming how we dress by pioneering the world’s first Closet in the Cloud. Founded in 2009, RTR has disrupted the $2.4 trillion fashion industry by inspiring women with a more joyful, sustainable, and financially-savvy way to feel their best every day. As the ultimate destination for circular fashion, the brand now offers infinite access points to its shared closet via a fully customizable subscription to fashion, one-time rental, or ownership. In addition, RTR offers designer apparel, accessories, and home decor from 700+ brand partners and has built in-house proprietary technology and a one-of-a-kind reverse logistics operation. Under CEO and Co-Founder Jennifer Hyman’s leadership, RTR has been named to CNBC’s “Disruptor 50” five times in ten years and has been placed on Fast Company’s Most Innovative Companies list multiple times, while Hyman herself has been named to the “TIME 100” most influential people in the world and as one of People magazine’s “Women Changing the World.”

About the Job:

The Director of Visual Merchandising leads the strategy and execution of visual merchandising on site and app. They will be responsible for developing separate but cohesive merchandising strategies across product lines (subscription, reserve, resale) and customer tenure (prospects, members), to drive engagement, loyalty, and conversion. They will own site refreshes, partnering closely with marketing, creative and fashion on strategy. They will build our suite of merchandising tools to support our vision, working closely with product and tech.

The successful candidate is a self-starter with curiosity, strong process, and an interest or background in e-commerce and direct-to-consumer sales. They get energy from and work successfully in high-impact, fast-paced, and data-conscious environments. They will directly contribute to the company’s success by reimagining and reshaping how customers discover and interact with Rent the Runway’s closet. Their work will ensure that Rent the Runway’s shopping experience reinforces inventory selection as our competitive advantage and value proposition of an endless closet that can save time getting dressed.

What You’ll Do:

  • Rapidly develop and improve a cohesive visual merchandising strategy that is tailored and optimized across product lines (subscription, reserve, resale) and customer tenure (prospects, members), to drive engagement, loyalty, and conversion.
  • Own the site refresh calendar and process. Improve or introduce tools and processes, to ensure this works seamlessly throughout the year.
  • Own the performance of merchandising choices by establishing metrics of success, in collaboration with Site Health. Swiftly adapt merchandising choices on home page placements, grids, and carousels based on performance.
  • Build and run tests on navigation, filters, home page placements, grids, and carousels to improve conversion and retention.
  • Develop, mentor, and grow a team of site merchandisers.
  • Build and forge strong connections with Marketing, Fashion, and Product functions within RTR to be a driver and executor of strategies within Revenue and the broader cross-functional consumer organization.


  • Experience leading strategy and execution in an e-commerce, consumer tech, or retailer with an online merchandise business, fashion is a plus.
  • Deep industry experience with site merchandising, site performance, content management systems
  • Proven ability to navigate and improve complex systems and processes in a rapidly changing enviroment
  • Excellent interpersonal and communication skills.


At Rent the Runway, we’re committed to the wellbeing of our employees, and aim to create a workplace that fosters both personal and professional growth. Our inclusive benefits include, but are not limited to:

  • Paid Time Off including vacation, paid bereavement, and family sick leave - every employee needs time to take care of themselves and their family.
  • Universal Paid Parental Leave for both parents + flexible return to work program - because we know your newest family member(s) deserve your undivided attention.
  • Paid Sabbatical after 5 years of continuous service - Unplug, recharge, and have some fun!
  • Exclusive employee subscription and rental discounts - to ensure you experience the magic of renting the runway (and give us valued feedback!).
  • Comprehensive health, vision, dental, FSA and dependent care from day 1 of employment - Your health comes first and we’ve got you covered.
  • 401k match - an investment in your future.
  • Company wide events and outings - our team spirit is no joke - we know how to have fun!
  • Office centric work - our corporate employees and technical leaders have the option to work remotely on Fridays, in accordance with Company policies.

Rent the Runway is an equal opportunity employer. In accordance with applicable law, we prohibit discrimination against any applicant or employee based on any legally-recognized basis, including, but not limited to: race, color, religion, sex (including pregnancy, lactation, childbirth or related medical conditions), sexual orientation, gender identity, age (40 and over), national origin or ancestry, citizenship status, physical or mental disability, genetic information (including testing and characteristics), veteran status, uniformed service member status or any other status protected by federal, state or local law.


The anticipated base salary for this position is $160,000 to $180,000. The actual base salary offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held. This position is also eligible for equity compensation.

By submitting your application below, you agree that you have read and acknowledge Rent the Runway's Candidate Privacy Policy, found here.