Senior ABM (Account Based Marketing) Manager



Marketing & Communications
Staten Island, NY, USA
Posted on Tuesday, July 2, 2024
Who We Are

We're Redis. We built the product that runs the fast apps our world runs on. (If you checked the weather, used your credit card, or looked at your flight status online today, you’re welcome.) At Redis, you’ll work with the fastest, simplest technology in the business—whether you’re building it, telling its story, or selling it to our 10,000+ worldwide customers. We’re creating a faster world with simpler experiences. You in?

Why would you love this job?

You will be instrumental in supporting the execution and optimization of things ABM at Redis. This individual should have a strategic, customer-focused mindset and successful track record of fostering valuable partnerships with cross functional teams. The ABM Manager will be instrumental in helping sales penetrate prospect accounts, realize the lifetime value of customer accounts, and hit their quotas through personalized account-based motions.

In this role, you will work across marketing disciplines and closely with our Sales team to design, build, implement, measure, and optimize custom, account-centric programs that drive pipeline across our core named and strategic accounts.

If you’re creative, goal-driven, self-motivated, and love working in a fast-paced environment, we want to meet you!

What You’ll Do

  • Contribute to the development of a global ABM strategy, processes, and playbooks.
  • Employ a data-driven approach to develop 1:1 programs in direct partnership with AEs.
  • Analyze your target accounts to determine the optimal tactic mix; including digital, events, social media and anything else you’ve seen work in the past.
  • Partner directly with Account Executives to implement ABM into account-level pipe gen plans
  • Execute programs, and monitor/measure results through to pipeline generated
  • Use all data available to optimize future results.
  • Build “ABM as a service” programs that can be executed where appropriate at a geo or regional level by Field Marketing.

What will you need to have?

  • A minimum of 5 years experience in account based marketing.
  • Proven track record of planning and executing high-performing, detail-intensive campaigns.
  • Working knowledge of digital channels and how/when to activate each.
  • You are creative with a curious mind, always looking to learn new things and never afraid to ask questions.
  • Experience with tools like 6Sense, Linkedin Sales Navigator, Mutiny, Drift, Postal, Apollo and Salesforce.
  • Highly organized and proficient at managing multiple projects at the same time.
  • You are metrics-driven (and like looking at the data!)
  • Ability to travel occasionally for team offsites
  • Salesforce chops to be able to build dashboards, a nice to have
  • Some experience working directly with Sales, a nice to have

We Give Back To Our Employees

Our culture is what makes Redis a fun and rewarding place to work. To support you at work and beyond, we offer all our US team members fantastic benefits and perks:

  • Competitive salaries and equity grants
  • Unlimited time off to promote a healthy work-life balance
  • H/D/V coverage along with 401K, FSA, and commuter benefits
  • Frequent team celebrations and recreation events
  • Home internet & phone stipend
  • Learning and development opportunities
  • Ability to influence a high-performance company on its way to IPO

The estimated gross base annual salary range for this role is $$99,556– $213,778 per year in New York, California, Washington, Colorado, and Rhode Island. Actual compensation may vary and is dependent on various factors, including a candidate’s work location, qualifications, experience, and competencies. Base annual salary is one component of Redis’ total compensation and competitive benefits package, which may include 401(k), unlimited time off, learning and development opportunities, and comprehensive health and wellness benefits. This role may include discretionary bonuses, stock options, commuter benefits based on location, or a commission plan. Salary history is not used in compensation package decisions. Redis utilizes market pay data to determine compensation, so posted compensation ranges are subject to change as new market data becomes available.

As a global company, we value a culture of curiosity, diversity of thought, and innovation from our employees, customers, and partners. Redis is committed to a diverse and inclusive work environment where all employees’ differences are celebrated and supported, and everyone feels safe to bring their authentic selves to work. Redis is dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national orientation, sexual orientation, age, marital status, disability, gender identity, gender expression, Veteran status, or any other classification protected by federal, state, or local law. We strive to create a workplace where every voice is heard, and every idea is respected.

Redis is committed to working with and providing access and reasonable accommodation to applicants with mental and/or physical disabilities. If you think you may require accommodations for any part of the recruitment process, please send a request to All requests for accommodations are treated discreetly and confidentially, as practical and permitted by law.

Redis reserves the right to retain data longer than stated in the privacy policy in order to evaluate candidates.