Head of Marketing - Central Europe
Qonto
Marketing & Communications
Berlin, Germany
Posted on Apr 2, 2025
Our mission? Making day-to-day banking easier for SMEs and freelancers thanks to an online business account that's combined with invoicing, bookkeeping and spend management tools. Thanks to its innovative product, highly reactive 24/7 customer support and clear pricing, Qonto has become the leader in its market.
Our journey: Founded by Alexandre and Steve in July 2017, Qonto has rapidly gained trust, serving over 500,000 customers. Thanks to our wonderful team of 1,600+ Qontoers, we also made it to the LinkedIn Top Companies French ranking!
Our values:
Customer focus | Prioritize customers in everything you do
Ownership | Own your part, get things done
Teamwork | Make (team)work easy
Mastery | Continuously raise the bar
Integrity | Always do what’s right, and respect people
Our beliefs: At Qonto, we're committed to fostering a welcoming environment where everyone can thrive. We prioritize evaluating applicants based solely on skills and potential, ensuring diversity with 50% international team members, 44% women, and 20% parents. Join us in building a workplace that celebrates diversity and individuality.
Join Qonto as Head of Marketing - Central Europe to strengthen our brand as the trusted business banking & finance management platform across all our customer segments in Germany, Austria & the Netherlands.
As the right hand to the Central Europe Regional Director, you will lead and orchestrate marketing initiatives across the region, managing a double-digit million budget to drive our ambitious growth plans.
Key responsibilities:
• Strategic Leadership: Define and execute the marketing strategy for Central Europe, transforming high-level business objectives into actionable marketing plans while working closely with the Regional Director to crack these strategic markets.
• Team Development: Lead and grow a diverse marketing team (Marketing 360°, PR, Social Media, Events/Community) while effectively collaborating with central teams to leverage their expertise in areas like Product Marketing, CRM, and Website.
• Budget Ownership: Plan, forecast, and optimize significant marketing investments across channels to drive maximum impact and ROI in our Central European markets.
• Cross-functional Influence: Orchestrate complex stakeholder relationships across departments, driving alignment between marketing initiatives and broader business goals while speaking the language of different marketing specialties.
• Market Positioning: Build and execute bold strategies to position Qonto as the top-of-mind business banking & finance management platform for SMEs, startups & freelancers, and chartered accountants in the Central European market.
Requirements:
• Strategic Marketing Leadership: Proven track record in developing and executing comprehensive marketing strategies in B2B environments, yet akin to B2C methodologies, with experience in regulated industries being a strong plus.
• Team Management: Experience leading and developing multi-disciplinary marketing teams, with demonstrated ability to influence beyond direct reporting lines.
• Market Understanding: Deep knowledge of the Central European market, with German language proficiency and understanding of the local business landscape.
• Business Acumen: Strong commercial mindset with experience managing significant budgets and driving measurable business results through marketing initiatives.
• Stakeholder Management: Exceptional ability to navigate complex organizational structures and align diverse stakeholders around common goals, with excellent communication skills in both German and English.
📌 While a background in Fintech is a plus, we are open to candidates from diverse industries who possess highly transferable mental models and a genuine interest in what we do at Qonto. We have numerous examples of talented individuals who have excelled in their roles without prior experience in the same industry. What matters most is your ability to quickly grasp the unique challenges and opportunities within the Fintech ecosystem and navigate the competitive landscape to position Qonto for success.
🎁 Perks
A tailor-made and dynamic career track. An inclusive work environment. And so much more to help you succeed.
- Offices in Paris, Berlin, Milan, Barcelona, and Belgrade;
- Tailor-made remote work policy depending on the job you apply for and where you live;
- Competitive salary package;
- A meal voucher;
- Public transportation reimbursement (part or global);
- A great health insurance (depending on the country);
- Employee well-being initiatives: access to Moka Care to take care of your mental health and great offers for sports and wellness activities;
- A progressive disability and parenthood policy (1 in 6 of Qonto employees is a parent!) and childcare benefits with selected partners;
- Monthly team events.
💬 Our hiring process:
- Interviews with your Talent Acquisition Manager and future managers
- A remote exercise to demonstrate your skills and give you a taste of what working at Qonto could be like
We will send you an interview guide so you can best prepare yourself.
On average our process lasts 20 working days and offers usually follow within 48 hours 🤞
To learn more about us:
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