Head of Global Creative
Peloton
Peloton is looking for a Head of Global Creative. This role oversees Peloton’s global creative team and reports directly to the Chief Marketing Officer. The right candidate will have the ability to partner with senior leaders across the Marketing and cross-functional organizations, like Content and Product, to ensure the brand essence of Peloton comes to life, through every potential consumer touch point. They’ll be responsible for setting a creative vision while motivating and inspiring their team to do best-in-class work across all channels and consumer touchpoints. The right leader is both a strategic, ‘big thinker’ who can set the vision for the team and a strong operator, willing to be in the details of tactics and execution. This person should also have strong business acumen and be able to tie the creative work back to the Marketing and company strategy.
YOUR DAILY IMPACT
- Own Peloton’s visual identity, tone of voice, and essence to ensure authenticity among our target audiences
- Lead and direct campaigns and initiatives that span all consumer touchpoints (ATL, paid digital, social, retail, partner activations) with internal creative team and/or external creative partners
- Oversee output across the full funnel (upper, mid, lower, and engagement) to ensure branding and messaging feel consistent from a consumer perspective
- Manage the Creative team’s workload and output to ensure time is spent on the most critical projects
- Have a strategic perspective on global led vs. localized assets for global markets based on business needs and resourcing
- Experience managing an in-house production team to ensure optimal executional output both on time and on budget
- Build strong cross-functional relationships within the Marketing team, Content & Product and advocate for the creative vision among these teams
- Set clear goals and outputs for the Creative team
- Develop Creative team talent to drive growth and retention
YOU BRING TO PELOTON
- Minimum of 15 years of Creative experience (in-house and/or agency)
- At least 8 years managing a team
- Experience across global markets
- Experience managing large-scale Creative projects with senior internal and external stakeholders
- Experience with digital channels including social, interactive design, and performance creative
- Have strong relationships with Creative agency partners
- Excellent communication skills and the ability to influence peers and partners at all levels of the company
- Strong business acumen and results orientation
- Builder of strong teams and able to nurture and retain talent
As an organization, one of our top priorities is to maintain the health and wellbeing for our employees and their family. To achieve this goal, we offer robust and comprehensive benefits including:
ABOUT PELOTON:
Peloton (NASDAQ: PTON), provides Members with expert instruction, and world class content to create impactful and entertaining workout experiences for anyone, anywhere and at any stage in their fitness journey. At home, outdoors, traveling, or at the gym, Peloton brings together immersive classes, cutting-edge technology and hardware, and the Peloton App with multiple tiers to personalize the Peloton experience [with or without equipment]. Founded in 2012 and headquartered in New York City, Peloton has millions of Members across the US, UK, Canada, Germany, Australia, and Austria. For more information, visit www.onepeloton.com.
At Peloton, we motivate the world to live better. “Together We Go Far” means that we are greater than the sum of our parts, stronger collectively when each one of us is at our best. By combining hardware, software, content, retail, apparel, manufacturing, Member support, and so much more, we deliver an exhilarating fitness experience that unlocks our members' greatness. Join our team to unlock yours.
Peloton is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. Equal employment opportunity has been, and will continue to be, a fundamental principle at Peloton, where all team members, applicants, and other covered persons are considered on the basis of their personal capabilities and qualifications without discrimination because of race, color, religion, sex, age, national origin, disability, pregnancy, genetic information, military or veteran status, sexual orientation, gender identity or expression, marital and civil partnership/union status, alienage or citizenship status, creed, genetic predisposition or carrier status, unemployment status, familial status, domestic violence, sexual violence or stalking victim status, caregiver status, or any other protected characteristic as established by applicable law. This policy of equal employment opportunity applies to all practices and procedures relating to recruitment and hiring, compensation, benefits, termination, and all other terms and conditions of employment. If you would like to request any accommodations from application through to interview, please email: applicantaccommodations@onepeloton.com
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