Director, Web Strategy



New York, NY, USA
Posted on Thursday, May 16, 2024


Peloton is looking for a Director, Web Marketing Strategy for developing and executing a comprehensive web marketing strategy to create, engage and ultimately convert traffic to and associated market-specific International websites. Reporting to the VP, Marketing Strategy & Operations, you will play a critical role in shaping prospective consumers' first encounter with the brand, and ensuring alignment with overarching business goals and partners across the organization. including Product Marketing, Product (hardware and software), Growth, Brand, Integrated Marketing, Content and Legal.


  • Developing a coherent and actionable web strategy consistent with the business’ engagement and acquisition goals
  • Deeply understand Peloton’s current target audience and help define future growth audiences and champion their needs and purchase barriers when visiting the site.
  • Clearly communicate business plans to senior leadership
  • Provide a feedback loop from the web visitor to the product marketing and growth teams to inform future acquisition workstreams
  • Work with Integrated Marketing to ensure product and brand launch moments receive appropriate presence on our website
  • Partner with the Content team to showcase Instructors and Content on our website
  • Test and optimize positioning and product merchandising across product landing pages to drive highest conversion
  • Ability to drive strategy and recommendations for markets with different levels of maturity


  • Minimum of 10 years in Web and Digital Marketing
  • Experience in hardware and software a plus
  • Minimum of 7 years experience in management
  • Must be proficient in understanding web journeys and leverage the data and insights to inform future web design
  • Experience in the fitness or wellness category a plus
  • Deep understanding of product analytics and ability to analyze complex data sets
  • Knowledge of, and comfort level with, reporting suites such as Looker, Amplitude, Google Analytics, etc..required
  • Excellent written and verbal communication skills
  • Ability to craft high quality presentations
  • Experience with products that have an international footprint a plus



The base salary range represents the low and high end of the anticipated salary range for this position based at our New York City headquarters. The actual base salary offered for this position will depend on numerous factors including individual performance, business objectives, and if the location for the job changes. Our base salary is just one component of Peloton’s competitive total rewards strategy that also includes annual equity awards and an Employee Stock Purchase Plan as well as other region-specific health and welfare benefits.

As an organization, one of our top priorities is to maintain the health and wellbeing for our employees and their family. To achieve this goal, we offer robust and comprehensive benefits including:
- Medical, dental and vision insurance
- Generous paid time off policy
- Short-term and long-term disability
- Access to mental health services
- 401k, tuition reimbursement and student loan paydown plans
- Employee Stock Purchase Plan
- Fertility and adoption support and up to 18 weeks of paid parental leave
- Child care and family care discounts
- Free access to Peloton Digital App and apparel and product discounts
- Commuter benefits and Citi Bike Discount
- Pet insurance and so much more!
Base Salary Range
$218,600$284,200 USD


Peloton (NASDAQ: PTON), provides Members with expert instruction, and world class content to create impactful and entertaining workout experiences for anyone, anywhere and at any stage in their fitness journey. At home, outdoors, traveling, or at the gym, Peloton brings together immersive classes, cutting-edge technology and hardware, and the Peloton App with multiple tiers to personalize the Peloton experience [with or without equipment]. Founded in 2012 and headquartered in New York City, Peloton has millions of Members across the US, UK, Canada, Germany, Australia, and Austria. For more information, visit

At Peloton, we motivate the world to live better. “Together We Go Far” means that we are greater than the sum of our parts, stronger collectively when each one of us is at our best. By combining hardware, software, content, retail, apparel, manufacturing, Member support, and so much more, we deliver an exhilarating fitness experience that unlocks our members' greatness. Join our team to unlock yours.

Peloton is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. Equal employment opportunity has been, and will continue to be, a fundamental principle at Peloton, where all team members, applicants, and other covered persons are considered on the basis of their personal capabilities and qualifications without discrimination because of race, color, religion, sex, age, national origin, disability, pregnancy, genetic information, military or veteran status, sexual orientation, gender identity or expression, marital and civil partnership/union status, alienage or citizenship status, creed, genetic predisposition or carrier status, unemployment status, familial status, domestic violence, sexual violence or stalking victim status, caregiver status, or any other protected characteristic as established by applicable law. This policy of equal employment opportunity applies to all practices and procedures relating to recruitment and hiring, compensation, benefits, termination, and all other terms and conditions of employment. If you would like to request any accommodations from application through to interview, please email:

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