Director of Distributor Sales



Sales & Business Development
New York, NY, USA
Posted on Wednesday, May 15, 2024


The Peloton for Business team is focused on offering commercial fitness solutions to customers in hospitality, multi-family residential, universities, country clubs, public safety, and more. As a critical driver of out-of-home discovery, trial, and engagement, the commercial business represents an important growth channel for Peloton.

In your role as Director, Distributor Sales, you will be responsible for managing Peloton’s commercial equipment channel sales via our third-party commercial fitness distributor partners. You will build strong relationships across the distributor partner portfolio, and both equip and incentivize our distributor partners to grow sales. You’re a self-starter that prioritizes impact, develops creative sales strategies, takes a customer-centric approach, and isn’t afraid to wear multiple hats to get the job done. This role is highly cross-functional in nature and you will work across several teams at Peloton including Product, Marketing, Sales, Finance, Customer Service, Legal, and Strategy. This role reports to the Senior Director of Commercial Sales, Partnerships, and Distribution and is part of the Peloton for Business organization.


  • Oversee and manage the existing commercial fitness distributor book of business in addition to onboarding new distributors, ensuring we are delivering against commitments and tracking towards forecast
  • Develop and maintain relationships with key decision makers in the distributor portfolio
  • Develop sales strategies and identify areas of opportunity for distributors to meet and exceed their sales targets.
  • Work with legal to negotiate deal terms on new distributor agreements and renewals.
  • Manage distributor reporting and data-driven insights to identify trends and opportunities.
  • Work collaboratively with teams across Peloton to ensure distributors have the right sales collateral, product knowledge, and support to seamlessly onboard customers.
  • Manage reporting and communication on distributor incentive programs.
  • Leverage distributor insights to inform product feedback and/or go-to-market strategies in key distributor verticals.
  • Travel as needed to cultivate successful distributor relationships.
  • Ability to work in person at Peloton HQ (Hudson Yards, New York, NY) 3 days/week


  • 8+ years of sales experience working at a fitness equipment manufacturer, fitness facility, and/or a commercial fitness distributor company.
  • Track record of exceeding sales goals, with knowledge of Salesforce and other sales processes/tools.
  • Ability to think creatively and collaboratively in solving partner issues and pain points
  • Collaborative team player, ensuring stakeholders are well-informed
  • Exceptional analytical and problem-solving skills
  • Strong relationship management skills and communicator with an ability to confidently present to senior-level stakeholders
  • Love of fitness and the rapidly emerging fitness tech market is a plus



The base salary range represents the low and high end of the anticipated salary range for this position based at our New York City headquarters. The actual base salary offered for this position will depend on numerous factors including individual performance, business objectives, and if the location for the job changes. Our base salary is just one component of Peloton’s competitive total rewards strategy that also includes annual equity awards and an Employee Stock Purchase Plan as well as other region-specific health and welfare benefits.

As an organization, one of our top priorities is to maintain the health and wellbeing for our employees and their family. To achieve this goal, we offer robust and comprehensive benefits including:
- Medical, dental and vision insurance
- Generous paid time off policy
- Short-term and long-term disability
- Access to mental health services
- 401k, tuition reimbursement and student loan paydown plans
- Employee Stock Purchase Plan
- Fertility and adoption support and up to 18 weeks of paid parental leave
- Child care and family care discounts
- Free access to Peloton Digital App and apparel and product discounts
- Commuter benefits and Citi Bike Discount
- Pet insurance and so much more!
Base Salary Range
$192,200$249,700 USD


Peloton (NASDAQ: PTON), provides Members with expert instruction, and world class content to create impactful and entertaining workout experiences for anyone, anywhere and at any stage in their fitness journey. At home, outdoors, traveling, or at the gym, Peloton brings together immersive classes, cutting-edge technology and hardware, and the Peloton App with multiple tiers to personalize the Peloton experience [with or without equipment]. Founded in 2012 and headquartered in New York City, Peloton has millions of Members across the US, UK, Canada, Germany, Australia, and Austria. For more information, visit

At Peloton, we motivate the world to live better. “Together We Go Far” means that we are greater than the sum of our parts, stronger collectively when each one of us is at our best. By combining hardware, software, content, retail, apparel, manufacturing, Member support, and so much more, we deliver an exhilarating fitness experience that unlocks our members' greatness. Join our team to unlock yours.

Peloton is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. Equal employment opportunity has been, and will continue to be, a fundamental principle at Peloton, where all team members, applicants, and other covered persons are considered on the basis of their personal capabilities and qualifications without discrimination because of race, color, religion, sex, age, national origin, disability, pregnancy, genetic information, military or veteran status, sexual orientation, gender identity or expression, marital and civil partnership/union status, alienage or citizenship status, creed, genetic predisposition or carrier status, unemployment status, familial status, domestic violence, sexual violence or stalking victim status, caregiver status, or any other protected characteristic as established by applicable law. This policy of equal employment opportunity applies to all practices and procedures relating to recruitment and hiring, compensation, benefits, termination, and all other terms and conditions of employment. If you would like to request any accommodations from application through to interview, please email:

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