Senior Manager, Lifecycle Marketing
Payoneer
About Payoneer
Founded in 2005, Payoneer is the global financial platform that removes friction from doing business across borders, with a mission to connect the world’s underserved businesses to a rising global economy. We’re a community with over 2,500 colleagues all over the world, working to serve customers, and partners in over 190 countries and territories.
By taking the complexity out of the financial workflows–including everything from global payments and compliance to multi-currency and workforce management, to providing working capital and business intelligence–we give businesses the tools they need to work efficiently worldwide and grow with confidence.
Senior Manager, Lifecycle Marketing
Payoneer China is seeking a Senior Lifecycle Marketing Manager to define and implement our customer engagement and retention strategy specific to the Greater China region to deliver a material increase in customer activeness and retention. This role will be responsible for designing, implementing and iterating lifecycle strategies and programs that impact customers’ growth. The ideal candidate will also possess strong data analysis skills, with proficiency in SQL and Power BI, to drive data-driven life cycle decision-making and optimize marketing initiatives.
Location: Shanghai
On-site
Full-time
What you’ll do
- Be responsible for the CRM/ Life Cycle Marketing to drive customer growth.
- Design and conduct customer journey mapping by analyzing critical customer touchpoints with the organization and maximizing commercial opportunities through trigger-based communications.
- Drive region specific customer LCM strategy and approach, including analyzing product usage by cohort, retention rates and customer engagement.
- Obsess about local customer insights and tailor messaging and distribution channels accordingly.
- Own and optimize regional specific end-to-end lifecycle marketing approach from planning to execution, including impact forecasting, prioritization, implementation, success measurement and optimization.
- Utilize data analytics results to analyze customer data, identify growth opportunities and drive data-driven LCM initiatives.
- Develop and maintain dashboards and reports to track LCM related KPIs and measure the effectiveness of local lifecycle marketing programs.
- A problem solver: Excellent analytical problem-solving skills with a growth mindset, able to proactively identify growth areas and drive initiatives.
- Operational Excellence: Great orchestration, managing complex processes; Excellent ability to connect people, processes and drive cross-group collaboration.
Who you are
- Bachelor’s or Master’s degree either in Economics / Marketing / Business Management (MBA is a plus).
- 10+ years related working experience, ideally in managing lifecycle, cross-sell and up-sell programs.
- Experience in payment, financial, and ecommerce industry (either cross border or domestic ecommerce) – a plus.
- Experience in B2B CRM or database marketing – a plus.
- Strong market insight, analytical skills and strategic thinking.
- Analytic thinking to support data-driven LCM decision-making and initiatives design.
- Strong communication skills to comfortably discuss concepts & initiatives with cross-functional and cross-region business teams.
- Strong business sense and result driven approach to drive effectiveness.
- Driven, multi-tasking, passionate, and able to build initiative.
- Ability to understand key stakeholders’ interests and align initiatives to meet business goals.
- Fluent written and spoken English is required.
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The Payoneer Ways of Working
Act as our customer’s partner on the inside
Learning what they need and creating what will help them go further.
Do it. Own it.
Being fearlessly accountable in everything we do.
Continuously improve
Always striving for a higher standard than our last.
Build each other up
Helping each other grow, as professionals and people.
If this sounds like a business, a community, and a mission you want to be part of, apply today.
We are committed to providing a diverse and inclusive workplace. Payoneer is an equal opportunity employer, and all qualified applicants will receive consideration for employment no matter your race, color, ancestry, religion, sex, sexual orientation, gender identity, national origin, age, disability status, protected veteran status, or any other characteristic protected by law. If you require reasonable accommodation at any stage of the hiring process, please speak to the recruiter managing the role for any adjustments. Decisions about requests for reasonable accommodation are made on a case-by-case basis.