Senior Growth Marketing Manager, SME
Payoneer
About Payoneer
Founded in 2005, Payoneer is the global financial platform that removes friction from doing business across borders, with a mission to connect the world’s underserved businesses to a rising global economy. We’re a community with over 2,500 colleagues all over the world, working to serve customers, and partners in over 190 countries and territories.
By taking the complexity out of the financial workflows–including everything from global payments and compliance to multi-currency and workforce management, to providing working capital and business intelligence–we give businesses the tools they need to work efficiently worldwide and grow with confidence.
Senior Growth Marketing Manager, SME
We are seeking a seasoned Senior Growth Marketing Manager to focus on our key existing clients (primarily SMEs in cross-border business). You will be responsible for developing and executing data-driven growth marketing strategies, gaining deep insights into client needs, and closely collaborating with the Customer Success Management (CSM) team. Through targeted multi-channel campaigns, you will enhance client loyalty, drive upsell and cross-sell opportunities, build Payoneer's brand influence within the seller community, and ultimately foster word-of-mouth advocacy and new client referrals to achieve sustainable business growth.
Location: Shanghai
On-site
Full-time
What you’ll do
- Growth Strategy & Execution
- Develop and implement a comprehensive growth marketing strategy focused on upsell and cross-sell within our existing seller base, aligned with Payoneer's business objectives and True ICP customer segments.
- Execute and continuously optimize multi-channel growth campaigns (including but not limited to email, WeCom, offline events, webinars) to drive seller engagement, product adoption, and conversion.
- Fuel the sales pipeline by generating and nurturing high-quality demand through targeted marketing automation and customer lifecycle management strategies.
- Maintain an integrated marketing campaign calendar, ensuring timely execution and strategic alignment across all online and offline marketing initiatives.
- Key Account Insights & Lifecycle Marketing
- Conduct ongoing deep-dive analysis of key account needs and pain points through research, data analytics, and interviews to inform product and marketing strategies.
- Design and execute key account-specific growth programs, personalized communications, and loyalty initiatives to increase customer lifetime value.
- Ecosystem Partnerships & Brand Advocacy
- Forge and manage strategic partnerships with key marketplaces, service providers, and ecosystem players to leverage collective resources for co-marketing activities and expanded brand reach.
- Drive brand advocacy within the seller community through customer case studies, industry events, and community management to boost Payoneer's advocacy and referral rates.
- Cross-Functional Collaboration & Project Management
- Collaborate closely with Customer Success, Product and Vertical BUs, and RevOps team to ensure full synchronization of campaign goals, messaging, and timelines.
- Manage end-to-end campaign execution, including milestone tracking, deadline management, and resource coordination.
- Performance Analysis & ROI Optimization
- Establish clear marketing objectives and KPIs; conduct regular, in-depth performance analysis to refine strategies using a data-driven approach.
- Provide strategic updates and performance reports to leadership and key stakeholders, translating data into actionable insights and recommendations.
Who you are
- Background
- Bachelor’s or Master’s degree in Business, Marketing, or a related field.
- 10+ years of professional experience, with at least 6 years specifically in B2B marketing, preferably within the cross-border e-commerce, FinTech, or global payments sectors.
- Core Competencies & Experience
- Proven Growth Marketer: Strong background in growth marketing and validated project management skills, with the ability to own and execute multi-channel strategies.
- E-Commerce Ecosystem Expert: Deep market knowledge and established network within the cross-border e-commerce seller ecosystem.
- Data-Driven Analyst: Strong analytical skills with a proven ability to use data to optimize campaigns and demonstrate marketing ROI.
- Tech-Savvy Practitioner: Hands-on experience with marketing automation platforms (e.g., Salesforce, Marketo, Braze) and digital marketing channels.
- Exceptional Communicator: Outstanding verbal and written communication skills in both English and Chinese.
- Personal Attributes
- Results-oriented with strong drive and execution capabilities.
- Excellent cross-functional collaboration skills and customer empathy.
- Adaptable and innovative, thriving in a fast-paced, evolving environment.
#LI-AL1
The Payoneer Ways of Working
Act as our customer’s partner on the inside
Learning what they need and creating what will help them go further.
Do it. Own it.
Being fearlessly accountable in everything we do.
Continuously improve
Always striving for a higher standard than our last.
Build each other up
Helping each other grow, as professionals and people.
If this sounds like a business, a community, and a mission you want to be part of, apply today.
We are committed to providing a diverse and inclusive workplace. Payoneer is an equal opportunity employer, and all qualified applicants will receive consideration for employment no matter your race, color, ancestry, religion, sex, sexual orientation, gender identity, national origin, age, disability status, protected veteran status, or any other characteristic protected by law. If you require reasonable accommodation at any stage of the hiring process, please speak to the recruiter managing the role for any adjustments. Decisions about requests for reasonable accommodation are made on a case-by-case basis.