Senior Social & Content Marketing Manager
Payoneer
About Payoneer
Founded in 2005, Payoneer is the global financial platform that removes friction from doing business across borders, with a mission to connect the world’s underserved businesses to a rising global economy. We’re a community with over 2,500 colleagues all over the world, working to serve customers, and partners in over 190 markets.
By taking the complexity out of the financial workflows–including everything from global payments and compliance, to multi-currency and workforce management, to providing working capital and business intelligence–we give businesses the tools they need to work efficiently worldwide and grow with confidence.
Role summary
Responsible for Payoneer China's customer acquisition via digital media channels, implementing innovative social media strategies to enhance brand awareness, attract and convert potential customers, and achieve digital acquisition goals, with a special focus on cross-border payment and e-commerce.
Location: Shanghai
On-site
Full-time
What you’ll do
- Social Media Strategy Development:
- Develop and implement comprehensive social media strategies to increase brand visibility, engagement, and customer loyalty.
- Identify and leverage key social media platforms and trends to reach and engage with our target audience.
- Collaborate with cross-functional teams to align social media activities with overall marketing goals and campaigns.
- Content Creation and Management:
- Create, curate, and manage high-quality content (blogs, videos, infographics, social media posts, etc.) that aligns with our brand voice and resonates with our audience.
- Develop a content calendar to ensure consistent and timely posting across all social media channels.
- Optimize content for SEO, AI and social media algorithms to maximize reach and engagement.
- Community and KOL Engagement:
- Build and nurture a strong online community by engaging with followers, responding to comments, and fostering meaningful conversations.
- Monitor and analyze social media conversations about our brand and industry to stay ahead of trends and identify opportunities for engagement.
- Identify, build and manage relationships with influencers and industry partners to amplify our brand message and reach new audiences.
- Performance Analysis and Reporting:
- Track and analyze social media metrics to measure the effectiveness of campaigns and content.
- Provide regular reports and insights to the marketing team and senior management on social media performance and ROI.
- Use data-driven insights to continuously improve and optimize social media strategies and content.
Who you are
- Bachelor's degree in Marketing, Communications, or a related field.
- 5+ years of experience in toB social media marketing.
- Excellent project management skills, with the ability to manage multiple campaigns simultaneously.
- Analytical skills to measure and report on the effectiveness of social media campaigns.
- Experience with social media advertising and budget management.
- Ability to work in a fast-paced environment and adapt to changing priorities.
#LI-AL1
The Payoneer Ways of Working
Act as our customer’s partner on the inside
Learning what they need and creating what will help them go further.
Continuously improve
Always striving for a higher standard than our last.
Do it. Own it.
Being fearlessly accountable in everything we do.
Build each other up
Helping each other grow, as professionals and people.
If this sounds like a business, a community, and a mission you want to be part of, click now to apply.
We are committed to providing a diverse and inclusive workplace. Payoneer is an equal opportunity employer, and all qualified applicants will receive consideration for employment no matter your race, color, ancestry, religion, sex, sexual orientation, gender identity, national origin, age, disability status, protected veteran status, or any other characteristic protected by law. If you require reasonable accommodation at any stage of the hiring process, please speak to the recruiter managing the role for any adjustments. Decisions about requests for reasonable accommodation are made on a case-by-case basis.