Marketing Manager, Vietnam
Payoneer
About Payoneer
Founded in 2005, Payoneer is the global financial platform that removes friction from doing business across borders, with a mission to connect the world’s underserved businesses to a rising global economy. We’re a community with over 2,500 colleagues all over the world, working to serve customers, and partners in over 190 markets.
By taking the complexity out of the financial workflows–including everything from global payments and compliance, to multi-currency and workforce management, to providing working capital and business intelligence–we give businesses the tools they need to work efficiently worldwide and grow with confidence.
Role summary
We’re looking for a Marketing Manager for our Vietnam market, based in Viet Nam (Ho Chi Minh City). The incumbent will be tasked to enable millions of SMBs and professional businesses in Vietnam to get paid globally with Payoneer’ s fast, flexible, secure and low-cost solutions.
This person is a a result and data-driven high performer with the ability to drive and own In-country marketing revenue. He/she will have experience in managing in-country vendors (e.g. PR, content, creative, lead gen, socials) and working closely with Global Marketing Teams (US and Europe time zone) on campaign executions.
- Vietnam (Ho Chi Minh City)
- Hybrid
- Full-time
Key Responsibilities
- Existing Customer Growth & Retention: drive market-led initiatives and incentive / reward campaign to grow volume and usage, build customer loyalty and increase retention rate
- Acquisition: create effective market-driven PPC tactics and plans to drive high value ICPs, working with Global team and vendors on the execution, roll-out, ramp up conversions and drive volume
- Sales Lead Gen: deliver high value leads to sales team using an ABM / Named Accounts approach. Build leads nurturing flow and improve MQL > SQL > Won Deals conversion rate
- Data analytics and KPI reporting: monitor performance dashboards on a daily basis, obtain market insights, understand customer behaviours, identify gaps / blockers, and proactively look for key areas of growth opportunities – initiate marketing activities to address that
- Brand positioning: activate brand campaigns to build Payoneer thought-leadership and establish top-of-mind awareness in the Vietnam market
- PR & Media: secure media coverages including interviews, byline/ op-ed, commentary opportunities and speaking opportunities at industry marquee events. Build media footprint and elevate brand awareness
- Socials & Community: actively monitor social listening and manage local social community groups. Leverage influencer marketing to defend brand reputation and potential negative sentiment
- Events management: activate online and offline events, webinars, workshops, VIP networking dinners, sponsored events to acquire high value customers, build customer relationship and enhance product education
Skills, Qualification and Experience
- Able to thrive in a fast-pace environment and work under pressure
- 8+ years of experience in B2B marketing- ideally in the eCommerce / marketplace / payments field
- Experience in delivering integrated marketing campaigns across omni channels including website, PPC, SEO, email, Zalo, social media, events and PR
- Strong leadership abilities and excellent communication skills. Great at building and growing relationships with stakeholders, business partners, customers and colleagues (team player)
- Ability to drive, track and communicate campaign results, and seek to generate new best practices through experimental efforts
- Excellent presentation skillset. Able to demonstrate data, success stories and address gaps / area to grow to the leadership team
- Ability to make decisions in a changing environment, anticipate future needs and drive results
- Native Vietnamese and excellent/good level English
#LI-SL3
The Payoneer Ways of Working
Act as our customer’s partner on the inside
Learning what they need and creating what will help them go further.
Continuously improve
Always striving for a higher standard than our last.
Do it. Own it.
Being fearlessly accountable in everything we do.
Build each other up
Helping each other grow, as professionals and people.
If this sounds like a business, a community, and a mission you want to be part of, click now to apply.
We are committed to providing a diverse and inclusive workplace. Payoneer is an equal opportunity employer, and all qualified applicants will receive consideration for employment no matter your race, color, ancestry, religion, sex, sexual orientation, gender identity, national origin, age, disability status, protected veteran status, or any other characteristic protected by law. If you require reasonable accommodation at any stage of the hiring process, please speak to the recruiter managing the role for any adjustments. Decisions about requests for reasonable accommodation are made on a case-by-case basis.