Senior Product Marketing Manager
Payoneer
Payoneer’s mission is to enable businesses of all sizes from anywhere in the world to access the rising, global economy by enabling them to transact globally as easily as they do locally. Life at Payoneer is a global community, where you’ll work with colleagues all over the world, serving small- and medium-sized business customers and partners in over 190 markets.
Senior Product Marketing Manager
Location: Shanghai
About the Role:
We are looking for a dynamic and experienced Product Marketing Manager to join our team and drive the success of our products in the market. The PMM will be responsible for developing and executing go-to-market strategies, working closely with cross-functional teams to ensure our products are positioned effectively and meet the needs of our target audience.
Responsibilities:
• Develop and execute go-to-market strategies for product launches, feature releases, and expansion into new markets.
• Collaborate with cross-functional teams, including product, vertical business, research, and global team, to drive local product adoption, customer engagement, and revenue growth.
• Create and maintain an in-depth understanding of seller personas, use cases, and the competitive landscape to develop effective product positioning.
• Craft unique value propositions and messaging that resonate with our target audience, highlighting our market-leading position.
• Develop sales enablement, collateral, and content that enable the sales team to effectively communicate the value of our products to potential customers.
• Continuously track performance metrics and adjust marketing strategies to optimize results and drive growth.
Requirements:
• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• 5+ years of product marketing experience, with at least 2 years in a market-facing role.
• Strong analytical skills with the ability to transform data into clear, actionable insights.
• Excellent communication skills, both verbal and written, with experience presenting complex information clearly and effectively.
• Proven ability to create competitive enablement materials like battlecards, positioning guides, and playbooks.
• Experience working in fast-paced environments, managing multiple projects simultaneously.
• Familiarity with competitive intelligence frameworks and tools.
• Ability to collaborate effectively with cross-functional teams, including sales, product, and marketing.
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