Brand Manager for Open English Adult

Open English

Open English

Marketing & Communications
Bogotá, Bogota, Colombia
Posted on Thursday, February 15, 2024

Are you passionate about crafting unforgettable brand experiences that resonate and drive results? Are you looking to join a high-achieving and innovative marketing team? We want you to join our team!

The Brand Manager is responsible for executing marketing campaigns with the objective of positioning the brand in order to increase sales. In this role, the Brand Manager will be leading the branding efforts for Open English (OE) Latam and US markets. You are responsible for creating innovative connections between our campaigns and consumers, and managing the end-to-end production process of our marketing creatives. This means that you thrive in an environment that requires you to bridge performance campaign needs and branding.

Responsibilities Include:

  • Maintain a deep understanding of business goals and marketing objectives, translating them into digital objectives/strategies.
  • Execute quarterly marketing campaigns applying documented insights and appropriate messaging. Responsibility goes from briefing, to ideas to assets creation, with relevant, original, high-quality content.
  • Continuously document insights from various marketing teams in order to leverage research, insights and analytics to inform brand strategy in different channels.
  • Be culturally attuned, understanding not only how work will impact business results, but also whether it sits at the right altitude to impact culture and consumer perception
  • Execute on a promotional calendar to achieve sales goals, meet strict deadlines, and lead promotion’s documentation. Ensure all necessary assets are reviewed, approved and delivered on-time - to all necessary cross-functional partners.
  • Work closely with Analytical Teams to assess brand health and execute on opportunities to take advantage of market opportunities for OE..
  • Improve our website’s lead rate using Google Analytics, and continuously update the content if needed.
  • Police the brand to make sure that key elements are always present to maintain brand consistency.
  • Continuously monitor our digital brand positioning and competitors’.
  • Execute on the development of online reputation, communicating the company’s brand in a positive, authentic way what will attract today’s modern, hyper-connected buyers
  • Keep abreast of current events, social/digital media trends and any target market industry trends that impact business
  • Guarantee the integration and coordination between milt-functional teams.

What We Are Looking For

  • Passion for storytelling, and solid project management skills.
  • Knowledge crafting world class creative direction and execution.
  • Ability to cultivate relationships, efficiently communicate across multiple cross-functional partners and provide concise, clear, and actionable creative feedback and direction.
  • Strong input on strategy and a clear POV on creative work.
  • Knowledge working on fast paced projects that involve multiple stakeholders, content production, and media activations.
  • Ability to thrive in a fast-paced and demanding environment, possessing a high level of intellectual curiosity and demonstrates strong and effective judgment in the face of ambiguity.
  • Experience working with other peers, and leading them to keep them motivated and engaged with our mission
  • Strong attention to detail and analytical problem-solving skills
  • Excellent written and verbal communication skills
  • Bias to action, proactive & innovative by nature
  • Understand, advocate, and embody the company’s values and team goals
  • Very strong organizational skills and ability to document results.
  • Fluent in English and Spanish, deeply knowledgeable about marketing in Latin America.