Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

We are looking to grow our Consumer Products team to help amplify member joy and strengthen brand affinity around the Netflix brand and our beloved titles. We do this by developing creative and relevant ways for our members and fans to interact with Netflix off-screen.

Consumer products drive meaningful show awareness and buzz with product stories that allow fans to express their love for our brand and titles, while also generating meaningful revenue. Ideally, our products connect members to our content, and to each other, by bringing their favorite stories to life.

This role is responsible for creating and executing Netflix's consumer products retail strategy for Korea across multiple categories by seamlessly managing retailer relationships in key markets while staying highly aligned with the regional commercial and marketing teams. This position will report to the Senior Manager of Consumer Products, Korea and will be based in Seoul.

The role requires a results-driven, entrepreneurial leader with a strong background in business development, commercial strategy, and team leadership. The person should be proactive and relationship-oriented, capable of building and scaling a business by bringing Netflix's intellectual properties (IPs) to life for fans.

Responsibilities:

• Local Retail Strategy: Architect and own the long-term retail growth strategy for Korea, aligning category priorities and franchise goals to maximize Netflix’s brand footprint.

• Seasonal Moment Maximization: Ensuring Netflix never misses key seasonal momentum by maximizing retail partnerships around major tentpole events and campaigns.

• DTR & E-commerce Partnership Management: Identify, secure, and manage high-impact Direct-To-Retail (DTR) and strategic e-commerce partnerships to

• accelerate business growth and ensure a premium Netflix presence across key retail and digital channels.

• Retail Marketing & Activations: Lead integrated retail marketing campaigns with strategic retail and e-commerce partners to maximize franchise visibility, drive fan engagement, and deliver best-in-class in-store, digital, and omnichannel activations around key launches and seasonal moments.

• Channel Optimization: Develop a comprehensive Channel Management Strategy, partnering with country lead to identify and invest in high-growth retail channels.

• Global-to-Local Execution: Lead the local execution of global partnerships, collaborating closely with CP Marketing to deliver best-in-class execution, localized activations, and marketing support.

• Business Intelligence & Analysis: Drive business growth through rigorous category analysis, identifying key revenue drivers and scaling opportunities throughout the fiscal year.

• Cross-Functional Leadership: Drive holistic alignment from inception to completion by leading internal squads across Commercial, Marketing, and Legal teams.

• Innovation & Trends: Apply deep retail account expertise and consumer insights to develop "break-frame" retail solutions that are both innovative and operationally executable.

• Best Practice Exchange: Systematically capture and leverage retail best practices from other global regions (UCAN, LATAM, EMEA) to elevate local market performance.

• Performance Tracking: Regularly analyze retail results and KPIs, delivering actionable insights to the broader Consumer Products team to drive continuous improvement.

What we are looking for:

• 8+ years of experience in retail, consumer products, licensing, or commercial partnerships with globally recognized brands, major entertainment IPs, or leading retailers, with a proven track record of driving business growth.

• Established executive relationships with major retailers across buying, marketing, and category management, with strong credibility among key retail decision makers.

• Deep expertise across Mass, Specialty, and E-commerce channels, with a strong understanding of omnichannel retail strategy and execution.

• Demonstrated ability to identify high-growth retail opportunities, prioritize strategic partners, and develop scalable channel strategies that maximize long-term business impact.

• Strong commercial and analytical judgment, with the ability to translate retail performance, consumer insights, and market trends into actionable growth strategies.

• Constant curiosity about emerging retail formats, consumer behavior, and cultural trends, with the ability to identify innovative opportunities that strengthen fan engagement and drive business growth.

• Exceptional ability to navigate complex matrixed organizations and build alignment across local, regional, and global cross-functional teams.

• Proven ability to manage multiple launches, retail campaigns, and business priorities simultaneously while maintaining strategic focus in a fast-paced environment.

• An entrepreneurial, "pro-change" mindset with the ability to adapt at speed and thrive in a high-autonomy, fast-paced environment.

• A deep-seated passion for entertainment and storytelling, with the ability to translate "fan joy" into tangible retail experiences.

• English proficiency is critical, with the ability to present complex strategies to global executives and local partners with equal clarity.

• Bachelor’s or advanced degree (preferred).

• Experience managing Global Master Toy or Hardlines business is a plus

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.

포용성은 넷플릭스의 핵심 가치 중 하나이며, 저희는 모든 지원자에게 의미 있는 면접 경험을 제공하기 위해 노력하고 있습니다. 채용 절차 중 장애나 기타 사유로 지원이나 조정이 필요하신 경우, 귀하의 채용 담당자에게 요청해 주시기 바랍니다.

저희는 고용주로서 균등한 기회를 제공하고 다양성을 존중하며. 저희는 다양성과 포용성에 대해 진지하고 신중하게 받아들이며, 인종, 민족, 종교, 피부색, 출생지, 생물학적 성별, 성별 정체성 및 표현, 성적 지향, 나이, 결혼 여부, 군 복무 또는 장애 여부 등을 이유로 차별하지 않습니다