Associate, Ads Product Marketing, APAC
Netflix
Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
Our rapidly expanding global Ads team is building an innovative advertising offering where our clients can reach engaged audiences and our members can find must-watch content at a lower price. Within our Ads business, the APAC Ads Product Marketing Team specializes in bringing our Ad products to the Advertising marketplace. Regional Product Marketing plays a key role in driving the local go-to-market strategy, translating product capabilities into market-facing narratives that drive adoption and revenue, and bringing the APAC perspective to our global product teams.
We are seeking an agile, operationally-minded builder, a hands-on self-starter who is highly comfortable with ambiguity, to join our growing Ads Product Marketing team. This is a ground-up opportunity to help establish foundational processes, systems, and workflows for a growing team while driving tactical execution on product launches and sales enablement. You'll be the key liaison between APAC sales teams and global product/PMM, translating global strategies into regional execution. If you are a passionate, curious, and collaborative professional who enjoys building new processes and wants to help shape a function from the ground up, this role is for you.
Key Responsibilities
Support regional GTM strategy: Support the definition and development of go-to-market efforts across new ad product solutions and maximize product adoption across our entire ad offering (targeting, measurement, formats, etc.).
Create and regionalize sales materials: Collaborate and assist in creating decks, one-pagers, case studies, competitive battlecards, demos, and client-facing collateral tailored to APAC market needs.
Partner cross-functionally: Partner directly with sales stakeholders, Ads Marketing, Legal, Ad Ops, Enablement, and other cross-functional colleagues to ensure a consistent ads narrative and understand market needs, objections, and opportunities.
Surface regional insights: Support the Ads Product Marketing teams to include audience and industry insights, acting as the voice of APAC in product development discussions to inform new ad solution offerings.
Own operational excellence: Create templates, frameworks, and playbooks that allow the team to move faster and scale as we grow, ensuring sales has what they need, when they need it.
Scaled Support for sales processes, as needed with materials, talking points, and product expertise.
What We’re Looking For
Experience: 5+ years of experience in product marketing within the digital advertising and/or B2B Advertising space, with a total of 5-7 years overall experience.
Startup mentality & Hands-on execution: You are a self-starter who is comfortable in ambiguity, capable of building strategy while also implementing the systems that make teams more efficient, even with minimal structure.
Expert at navigating complex, matrixed organizations: You know how to build relationships quickly, collaborate inclusively, influence without authority, and get things done across teams and geographies.
Deep sales partnership experience: You've worked closely with sales teams, understand their needs, and know how to enable them effectively.
Strong storytelling and communication: Excellent ability to translate complex product capabilities into compelling narratives and decks for advertisers and agencies, with comfort in understanding research data.
Strong project management: You excel at teamwork and can handle multiple sales requests, projects, and product launches simultaneously under tight timelines without dropping balls.
High-level understanding of the ad-supported streaming space, and the ad tech ecosystem. Experience in programmatic is a plus.
Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.