Manager, Brand Partnerships
Netflix
Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
About The Team
The Brand Partnerships team collaborates with external partners and internal cross-functional teams to create compelling campaigns, activations, sponsorships, and innovative solutions. As part of our overall marketing efforts, we partner with esteemed consumer brands to promote our titles and fuel fandom with creative marketing campaigns that generate significant conversation, creating more opportunities for fans to connect with the content and IP they love. Following the launch of Netflix with Ads in late 2022, we have continued to innovate our partnership offering, developing new, intersectional solutions for brands to connect with and integrate into our culture-defining content and IP, while continuing to provide a best-in-class experience to our members and ad tier subscribers.
Examples of the work created by this group can be found here: https://www.netflixmp.com/
About The Role
As the Manager, Integrations & Title Management, Latam, you will identify, develop, and deliver innovative integration solutions for brands within our content and IP.
You will be part of the Brand Partnerships (BP) Latam team, working with BP and Ads leads in our key markets, whilst developing relationships with executives across our Scripted and Unscripted Content to build out bespoke integration opportunities as part of larger partnership programs with global and local brands connected to our original series, films, and live content.
You will need to build effective relationships with showrunners and production talent, and possess deep fluency in the content development process, production logistics, as well as a robust knowledge and experience in building campaigns for brands and advertisers. You will be the trusted voice in ensuring that brand partners align with the creative vision of our IP.
You will need to have a good grasp of the legal, regulatory and compliance requirements of content integrations in Mexico and use this knowledge to inform and guide our approach to product placement and integrations (from passive to active and beyond, in tandem with the Latam strategy, as part of our overall partnership approach with brands.
This role will work closely with key stakeholders in our Title Marketing, Consumer Products, Marketing Planning, Legal, Ads, and other relevant areas of the business to ensure we are developing robust integration solutions that are additive to our members' experience, drive meaningful conversation around our content and partners, and grow an exciting new area of our business.
The position is ideal for someone with a personal passion for entertainment and a belief that brands can be additive to, and a natural extension of, the entertainment experience. It presents a huge opportunity to be at the forefront of a new Netflix offering. One that not only continues to prove how Netflix is the most innovative entertainment company in the world, but also helps to deliver and grow an essential new revenue stream for the business
Key Responsibilities.
Identifying priority series, films, and (longer-term) live content with high potential for brand integrations
Work with internal content development teams and external production partners to proactively plan for and develop integration opportunities that intersect authentically with the storytelling of the IP
Take the lead (within the Brand Partnerships team) in packaging in-show integrations into custom offerings for brands within the marketplace.
Partnership Development & Negotiation
Identify high-impact categories, brands, and platforms for partnerships based on audience, market, and cultural insights.
Partner closely with Creative, MarComms, Media, Consumer Insights, and Regional teams to ensure seamless execution and consistent brand representation.
Act as day-to-day lead for active partnerships, managing campaign timelines, deliverables, assets, and approvals.
Vet integration opportunities through internal stakeholders and external production partners for approval, working cross-functionally to create alignment at all stages
Own deal structuring and negotiations in partnership with Legal, Business Affairs, and Finance to ensure strategic and commercial alignment.
Define KPIs and measurement frameworks for each partnership in collaboration with Insights/Analytics.
Influence senior partners through clear, concise decks, memos, and presentations that frame problems, options, and recommendations.
Align stakeholders around priorities, ensuring transparency on roadmaps, resource allocation, and trade-offs.
Requirements.
8 + years of experience in brand partnerships, marketing, integrated marketing, product placement, or business development, ideally within entertainment, technology, consumer brands, or agencies.
Strong project management, planning, and organizational skills, including the ability to handle multiple projects simultaneously
Strong communication and storytelling skills, both written and verbal, including experience presenting to senior leadership.
Dedication to creative excellence to ensure we connect advertisers to our content through meaningful and authentic storytelling.
Collaborative, low-ego partner who builds trust across marketing, content, product, and external partners.
Deep understanding of the series/film creative process from inception through production and execution, including working with content teams in early development work for film or series (or both).
Deep understanding of marketing channels and platforms (social, digital, experiential, retail, OOH, etc.).
Passionate and curious about marketing, brands, and entertainment.
A track record of building out show integrations, product placement, and content offerings with brands across global entertainment portfolios and streaming/broadcast platforms
Passion for entertainment, culture, brands, and fandom; understands how brands show up authentically in culture.
English speaking
Desirable skills.
Strategic, forward-thinker, highly organized, effective communicator, and thrive in a fast-paced environment.
High level of intellectual curiosity with the ability to demonstrate strong judgment in the face of ambiguity
Builder mindset with a bias toward action and experimentation.
Capable of working independently as well as part of a broader team.
A dynamic presenter who can captivate and communicate effectively with senior executives, showrunners, filmmakers, and partner leadership
Can organize, clarify, and communicate complex ideas quickly, succinctly, and accurately.
Agile, goal-oriented, driven to succeed, and always up for a challenge.
Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.