Manager, Creative Producer BP and PM
Netflix
Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
About Netflix
At Netflix, our mission is to entertain the world. Whatever their taste, and no matter where they live, we give our 260M+ members access to best-in-class TV series, documentaries, feature films, and mobile games. We are the world’s biggest fans of entertainment, and we’re always looking to give members the thrill of the next great story. It’s an exciting time to join Netflix as we continue to raise the bar and innovate in how we serve our fans and members.
About Marketing Partnerships
At Netflix, Marketing Partnerships maximizes the impact of brand engagements, driving business results through creative excellence. The team consists of (4) distinct business units focused on distinct outcomes:
Ads B2B Marketing: drive preference with advertisers
Partner Marketing: grow our subscriber base
Brand Partnerships: promote our titles to members
Integrated Marketing: offer custom solutions for advertisers
All of these objectives are supported by the Marketing Partnerships Creative team that collaborates with external brands and agency/production partners as well as internal cross-functional teams to create compelling campaigns, activations, sponsorships, and other innovative solutions. The Marketing Partnerships Creative team consists of (3) disciplines: Brand Strategy, Creative, and Creative Production. This team is tasked with ensuring partnership programs are rooted in a compelling strategy, crafted at the highest quality, and executed flawlessly.
About The Role
The Marketing Partnerships Creative team collaborates with external brands and agency/production partners as well as internal cross-functional teams to create compelling campaigns, activations, sponsorships, and other innovative solutions. The team consists of (3) disciplines: Brand Strategy, Creative, and Creative Production. This team is tasked with ensuring partnership programs are rooted in a compelling strategy, crafted at the highest quality, and executed flawlessly. Examples of the work created by this group can be found here - https://www.netflixmp.com/
We are seeking a creative producer with strong experience working on brands from various categories. You will own the production of Netflix’s major partnerships with global/regional brands as well as top creative/media/partnership agencies, across a variety of product categories in support of Netflix’s content releases and its platform. This role will act as ‘executive producer’ for the creative output of our emerging integrated marketing and sponsorship offerings which are new to Netflix and come on the back of our Ad-supported tier and our increasing ventures into live entertainment.
All candidates should demonstrate their deep experience and passion for creative advertising. But the truly outstanding candidates will offer a clear and compelling point of view on how to produce great creative and how/why Netflix is well positioned to offer something new and better to enhance the entertainment experience for both brands and members alike.
This new role presents a huge opportunity to be at the forefront of a new Netflix offering, one that not only continues to prove how Netflix is the most innovative entertainment company in the world, but also helps to deliver and grow an important new revenue stream for the business.
KEY RESPONSIBILITIES
Own the lifecycle and execution of large scale projects and partnership programmes - establishing efficient workflows, agency engagement, timeline/budget management, cross-functional coordination, clearances/approvals, etc.
Develop execution plans and ways-of-working that can scale across regions.
Establish agency roster inclusive of service agreements, onboarding and scopes of work. Partner with agency partners to develop & adhere to the plan.
Act as key liaison and day-to-day contact for cross-functional socialization and approvals on creative output of partnership programmes
Manage any bespoke AV productions/shoots (if/when needed)
Partner with the localization team to prepare and traffic to regional marketing teams, as needed.
Forecast and manage budgets, including negotiating of estimates/bids. Manage invoicing as needed.
Help implement and utilize current work processes and develop new methods to further streamline the workflow in Brazil as well as setting best practice across LATAM
Manage all tasks and resourcing on key projects so they move smoothly and efficiently across regions and all tasks are properly assigned.
Resource management for the entire team, anticipating and planning for thoughtful contract and agency support.
REQUIREMENTS:
Minimum 12+ years of experience in Advertising Production / Creative Services
Deep experience and understanding of bespoke campaign development - working on fast paced projects that involve multiple stakeholders, content production, and media activations.
Experience within a film or TV studio environment, including working with content and marketing team
Has a history of managing people and takes pride in helping others and the group succeed.
Experience with marketing creative concepting, asset production, and delivery
Experience with identifying, negotiating and managing external creative agency partners
The best candidate will have strong written/verbal skills, ability to multi-task and ability to manage and edit basic graphic designs and deck templates.
Works effectively and enjoys the interplay across cross-functional teams.
Clear and articulate writer, in both Portuguese and English, who is comfortable crafting a narrative and developing points of view, despite some ambiguity or uncertainty.
Can organize, clarify and communicate complex ideas quickly, succinctly and accurately.
Can flourish in our unique company culture.
PERSONALITY ATTRIBUTES:
A natural and deep affection for entertainment and brands.
Strategic, forward-thinker, extremely organized, effective communicator, and thrive in a fast-paced environment.
Capable of working independently as well as part of a broader team.
Can organize, clarify and communicate complex ideas quickly, succinctly and accurately.
High level of intellectual curiosity with the ability to demonstrate strong judgment in the face of ambiguity.
Agile, goal-oriented, driven to succeed and always up for a challenge.
Can flourish in our unique company culture.
Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.