Creative Strategist - Product Merchandising France
Netflix
Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
The Strategist function is part of our broader Product Merchandising Team. Product Merchandising sits at the heart of the Choosing experience for every Netflix member. From Strategy, to Merchandising, to Writing, to Production, and Launch, this team touches every title and member touch-point that our members experience on the Netflix platform.
Our purpose is to connect our members to our content by helping them discover stories they’ll love. We achieve this by combining entertainment, merchandising, and visual storytelling with data and innovation to create artwork and video for touchpointsdo this by marrying entertainment, merchandising and visual storytelling with data and innovation to develop artwork and video for touch points across the Netflix experience.
The Product Merchandising team defines how the Netflix content is discovered by and represented to members around the world. Their purpose is to blend intuitive merchandising and local expertise to present, position and promote content so members find it easy and enjoyable to choose what they love. At its core, the Strategist role is grounded in achieving creative excellence for all visual assets that represent a title, helping members engage with something they love. This role will combine entertainment and visual storytelling with data and innovation to develop assets for touchpoints across the Netflix experience. The role will primarily focus on our exciting new TF1 distribution partnership..
The Strategist position uses both the left and right brain equally and requires a personality and skill set that can easily go from art to science and back again, developing strategies, understanding merchandising touchpoints, brainstorming, coordinating, partnering, and collaborating across functions, overseeing creative development, and socialising with multiple stakeholder teams to ensure a seamless launch on a global scale.
This role is an individual contributor position that works closely with colleagues across our Product and Merchandising organisations, Content Platform Operations & Publishing, as well as the Marketing and Content teams.
You will manage the presentation and promotion of the TF1+ slate—telling its story through multiple touchpoints, artwork, and video within our Netflix experience.
Key Responsibilities
Creating a comprehensive merchandising visual strategy and positioning for a title that portrays the key context, themes, and aesthetic cues that connect with them.
Writing briefs with strong creative judgment based on data and insights
Working side by side with internal and external stakeholders (most notably our TF1 partners) to creatively direct and ensure compelling imagery and video through various member touchpoints.
Collaborating with agencies and editors to elevate the creative and enhance content discovery across multiple titles and across different genres.
Driving milestones of the creative process effectively to ensure timely and accurate development, production, and delivery of assets.
Where needed, leading onboarding meetings with filmmakers, showrunners, and talent to introduce how the Netflix experience works.
Reviewing artwork and video performance metrics, analysing winning trends, and determining best practices for better creative.
Building and strengthening partner relationships as liaison to TF1, Product, Content, Marketing, and PR, and Product
Ideal Candidate Profile
10+ years in a creative environment, within a fast-paced Content and/or Entertainment space.
While this is an individual contributor role, it requires independence, high stakeholder management, and strong judgment; thus, prior leadership experience is an advantage.
Understand, advocate, and embody the company’s values and team goals.
Ability to create clear, effective creative briefs grounded in data and insights.
Must be capable and conversant in all aspects of a creative and asset production workflow.
Deep understanding of video asset creation with the ability to translate and give feedback to develop into finalised assets. Interest in tools and technology to support this approach, including Generative AI.
Understanding and expertise of great visual design and the ability to translate design specs into finalised assets.
Member-first approach to campaigns, keeping Netflix subscribers top-of-mind and advocating for the best experience.
Exemplary organisational skills with a disciplined approach to project management.
Great interpersonal skills with the ability to build strong relationships and connect the dots in a fast-paced environment.
The soft skills to recognise when to challenge conventional thinking, the courage to voice suggestions, and the maturity to accept feedback on ideas and work.
Prior project management or creative agency campaign supervision experience.
An understanding of metrics and testing to inform creative strategy. Experience developing personalized creative approaches with A/B testing a nice-to-have.
Language Skills: Proficiency in French and English is required.
Healthy interactions with marketing teams, creative agencies, and/or production houses, as well as familiarity with studio/network campaigns or entertainment branding. Experience with non-scripted content would be a bonus.
Excel as an individual contributor with a global purview.
In-depth knowledge of the French entertainment industry.
Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.