Senior Manager, Ads Measurement Italy
Netflix
Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
The core Advertising team is charged with building a new, best-in-class ads organization to
establish Netflix as the premiere platform for advertiser partners, and drive advertising
revenue. The measurement team is responsible for building audience insights and
measurement solutions, partnering closely with data science, consumer
insights, product and sales to understand core customer needs and develop both
foundational and innovative solutions.
In this role, you will:
Work closely with the broader ads measurement team, both within Europe and globally, product and data engineering to prioritise and implement the measurement roadmap across the Italian market in collaboration with the Director of Ads Measurement Strategy, EMEA.
Partner with Ads Marketing and Sales to deliver data and insights to our advertising clients and agencies with key narratives around the Netflix audience and service
Engage with measurement partners to ensure that Netflix is accurately represented in industry measurement tools
Provide marketplace positioning and storytelling customized for verticals and clients
Assist in developing full-funnel measurement solutions that enable advertisers to understand the value and efficacy of their Netflix campaigns
Inform on opportunities for alternative currencies, targeting and/or measurement products
Deliver thought leadership by deeply understanding consumer perception, attitudes and behaviours related to both content and ads on Netflix and the competitive landscape
About you:
At least 10 years in media measurement at a TV, streaming or digital company
Expertise in the local market
Fluent in English and Italian
Dual TV/Video and digital experience is highly preferred
Self-starter with expertise in managing large-scale, complex projects
Strong knowledge of the advertising landscape, across all kinds of media channels and methods of buying
Loves to get into the weeds and can see the big picture
Open to innovating, challenging assumptions and implementing better approaches
Knowledge of quantitative and qualitative methodologies
Understanding of the consumer’s voice and how to turn that into actionable insights
A strong business partner to other cross-functional teams and a leader who can prioritize multiple projects
Collaborates effectively and embraces differing perspectives and experiences to make better decisions
Experienced and at ease with diverse cultures and working in international environments
Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.