Consumer Insights Researcher - India
Netflix
Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
At Netflix, we are shaping the future of entertainment because we believe there is a better way to watch. Like our customers, we love movies and TV shows and we want the world to experience the joy of entertainment wherever and whenever they want.
To succeed at promoting our exclusive, original content, we need an unparalleled level of consumer insight to understand what motivates these ‘must watch’ entertainment moments and to create a desire to join Netflix.
In this role, you will manage research projects that support business decision-making and execution of tactics within India. A deep understanding and proven track record of working across India is critical for success in this role.
A background in entertainment research (TV, film, advertising) is strongly preferred as it provides the unique perspective this researcher will need.
We seek an individual who:
Can flourish in our unique company culture
Has spent time living and working in India, whilst in a mid and/or senior manager level of researcher role (ideally 7-10 years of experience)
Has a depth of experience in developing strategic insights to inform content, product, marketing & brand decisions
Has worked with and has the ability to interface and maintain work and relationships with different departments - Content, Marketing, Finance & Strategy, Monetisation, Product - and managing different levels and types of interactions with these stakeholders.
Thrives on wanting to know why consumers act and feel the way they do and can transform their findings into recommendations that will drive and support strategic decision making that drive the business forward
Supports strategic planning with clear insights and recommendations
Has significant experience in designing and executing research projects to address key business questions
A strong grounding in primary research (experience in secondary and foundational data/metrics knowledge is also helpful)
Is keen to roll up sleeves and be hands-on
Is as confident in qualitative research techniques as in quantitative, and understands the different applications of each to select the right methodology for the right questions
Good judgment in prioritizing research needs and balancing stakeholder asks
Enjoys autonomy, yet hates working in silos
Ability to build strong relationships with cross functional stakeholders
Deep business acumen and ability to adapt and adjust to an ever changing and complex environment
Essential qualifications:
Significant consumer insights experience, ideally with a blend of agency and in-house roles
Passion and familiarity with Indian content and entertainment is a strong plus, especially Hindi
Have worked in a fast paced environment, and as part of a globally distributed team
Experience in both qualitative and quantitative types of research - comfortable with the both equally, and with deep collaboration with analytics and data science
Be ready for an all-embracing thrill ride in a unique space where what we say really matters
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity of thought and background builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, ethnicity, religion, color, place of birth, sex, gender identity or expression, sexual orientation, age, marital status, military service status, or disability status.
Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.