Senior Design Program Manager, Loyalty & Connection

Netflix

Netflix

Design, Operations
United States · Remote
USD 70k-370k / year + Equity
Posted on Apr 15, 2025

Netflix is one of the world's leading entertainment services, with 283 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

Netflix XD is an inclusive blend of design disciplines, focused on the company mission of entertaining the world. XD is responsible for the global Netflix experience, including the how we acquire, retain and measure customer’ health, member streaming platforms, and developing, producing, marketing, branding and promoting Netflix experiences..

About The Role

The Netflix XD Operations team is seeking a Senior Design Program Manager to join our XD team! You will be establishing and optimizing best practices for XD Loyalty & Connection, consisting of Tudum, Messaging, and Premium teams, directly impacting the Netflix user experience. XD creates rich sensory experiences that spark an emotional reaction with our members; driving connection, conversation and engagement. As part of XD, you will bring your program management and people skills to drive cross-functional programs at scale. As a Design Program Manager, you will drive strategy to pixels by collaborating with a multidisciplinary team of designers, content designers, design technologists, researchers, product managers, and engineers.

  • Optimize the XD Loyalty & Connection operations and workflows, so the creative team can focus on innovating on our product effectively and ensure that our partner teams bring innovation to life

  • Own and drive initiatives and programs for XD Loyalty & Connection. This includes driving programs, adding clarity to initiatives, teams, and strategies to ensure that XD is deeply connected to the context & highly aligned

  • Own strategic artifacts that drive clarity for the business outcomes at a program level partnering with XFN partners.

  • Partnering with design leadership & XFN teams to establish roadmaps and maintain them through understanding business priorities and cultivating strong relationships across XD

  • Develop & deploy solutions and see them through to achieve the necessary business outcomes

  • Drive complex creative pipeline from end to end, including prioritization and planning, resource management, and program tracking.

  • Establish engagement models and cross-functional collaboration channels with key design partners and stakeholders, balancing multiple priorities and business demands

  • Support & inform team health & resourcing alongside design leadership

  • Successfully collaborate with design leaders, designers, product managers, researchers, and engineers

  • Advocate for design by ensuring the design team has time and space to apply rigorous design practices in the product development lifecycle

The Must-Haves

  • 7+ years of applicable program management experience in a technology and creative environment, preferably with experience driving loyalty and/or retention programs

  • Passionate about driving design as a business, understanding and correlating the impact design has to the overall business and bottom line

  • Demonstrated delivery of large-scale 0-1 design programs and initiatives, working in collaboration with product and engineering to drive from concept to launch to scale.

  • Ability to juggle multiple business priorities + stakeholders and ruthlessly prioritize support across a large space.

  • Experience threading multiple & disparate teams/orgs to a common strategy.

  • The ability to thrive in ambiguous environments with demonstrated examples of proactive cross-functional partnership on large-scale initiatives that required clarity, direction, and influence amidst complexity and evolving business objectives

  • Experience working across complex problem spaces with the ability to ask the right questions to arrive at better solutions with broader business priorities in mind.

  • Strong instincts around people and organizations with demonstrated ability to influence design leadership

  • Relationship and trust building – candidates are expected to develop strong, trusting partnerships to guide, inform, or support efforts; you must have and demonstrate deep collaboration, curiosity, optimism and positivity

  • Strong conflict resolution and negotiation skills and the ability to collaborate and execute alongside a diverse range of partners.

  • Written and verbal communication skills to clearly articulate your concepts and evangelize them

  • Experience working in continuous delivery environments where the pace is fast

  • A willingness to fail fast and learn

  • Earnest, mature, and ego-free. You welcome candid feedback and can constructively give it as well

Our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top-of-market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $70,000 - $370,000

Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs. Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off.

See more detail about our Benefits here. Netflix is a unique culture and environment. Learn more here.

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.

Job is open for no less than 7 days and will be removed when the position is filled.