Manager, Social Strategy Marketing Partnerships - EMEA
Netflix
Netflix is one of the world's leading entertainment services, with 283 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
About the Team
The Marketing Partnerships Creative team collaborates with external brands and agency/production partners as well as internal cross-functional teams to create compelling campaigns, activations, sponsorships, and other innovative solutions. This team is tasked with ensuring partnership programs are rooted in a compelling strategy, crafted at the highest quality, and executed flawlessly. Examples of the work created by this group can be found here - https://www.netflixmp.com/
The social teams at Netflix are made up of experts who understand the language of the internet audiences and how to connect with them in a way that’s relatable and fan-first, never cringe. They are the voice of our brand for millions of followers around the world — helping our business priorities breakthrough on social, to generate interest and ultimately conversation.
About the Role
If you are a skilled social media expert who feels passionately about bringing brand strategy to life in creative ways, then keep reading! We’re looking for a Manager, Social Strategy Marketing Partnerships EMEA, to enhance our Marketing Partnerships Creative team and develop social strategies & editorial brand campaigns for key brand partners, woven into bespoke activations on owned social channels.
The right fit should have a social background, brand partnership experience, and excellent editorial judgment to balance the needs of our business with how to reach the right audience with the right branded content, in a unique Netflix way.
Key Responsibilities:
Develop bespoke social media strategies & packages for brand partners, inclusive of editorial calendar, distribution strategy and CTA / product positioning, with considerations for Netflix channels TOV, branded content guidelines and restrictions on owned/earned social, target audience, and overall campaign goals.
Build social integration opportunities for brands that feel authentic to our channels and Netflix voice, in line with the editorial quality of our channels.
Provide creative briefing, guidance and creative feedback to social creative agencies across markets. Manage the retainer with the local/regional agencies where and if applicable, aligned with the local social leads.
Coordinate with all relevant internal and external stakeholders to share social insights and data reporting by campaign for future learnings and improvement areas.
Work closely with the EMEA Brand Partnership leadership team, and Brand Partnerships local leads to understand the full spectrum of their priorities and initiatives, and cascade that information back to local social teams for better alignment.
Requirements:
8+ years of proven experience in a social strategy role, either agency, or brand side.
Experience working on broad, multiple-platform, multi-market regional brand campaigns and supporting the delivery of nuanced, insight-based social strategies and creative executions.
Fluency in English is necessary, and additionally fluency in French and/or Spanish will be highly valued, as well as an understanding of the local nuances in culture and social media trends of the main countries in which we operate (UK, France, Italy, Spain, Germany).
Proven track-record in successfully ideating and executing social-forward branded content campaigns.
Deep knowledge of what works across various social platforms and experience in multi-channel distribution efforts.
Personality Atributes:
A natural and deep affection for entertainment, branded content, and brands.
Strategic, forward-thinker, extremely organized and able to work across a multitude of projects at the same time.
Effective communicator with ability to connect with cross functional teams and internal and external stakeholders.
Capable of working independently as well as part of a broader team.
High level of intellectual curiosity with the ability to demonstrate strong judgment in the face of ambiguity.
Agile, goal-oriented, driven to succeed and always up for a challenge.
Can flourish in our unique company culture.
High tolerance for change, and the capacity to accomplish enormous amounts of work in a cross-market, fast-paced, ever-changing environment.
Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.