Specialist, Publicity - Japan
Netflix
Netflix is one of the world’s leading entertainment services with 283 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
The Role
Netflix aspires to provide great entertainment for people everywhere from the world's best creators across movies, TV series, documentaries, comedy and more. Our members have control over what they watch, when and where, all with no commercials. It's an amazing time to join the Netflix team as we continue to transform entertainment. If you are a talented public relations executive with a passion for content and entertainment, keep reading!
About the Role
We are looking to hire a creative self-starter who loves entertainment, especially Japanese Content. You will have a deep understanding of how to develop strategic publicity campaigns, the ability to work well with anyone, anywhere, and be excited by creative single/multiple title storytelling, and innovative campaigns that spark impactful conversations about Japanese Content - from anime to live action.
Reporting to the Publicity team leader in Japan, the role requires the ability to build and maintain strong rapport with external stakeholders such as talent management companies, filmmakers, showrunners, IP holders (often publishers), production partners and such. It also requires the ability to become a strong cross functional partner to Content, Content Legal, Photo and A/V Studio, Marketing/IP, Editorial and Publishing, Awards, and other groups.
The work:
Identify titles that will drive the business in Japan
Set strategy & execute publicity campaigns for Japanese Content by working closely with cross-functional counterparts locally
Continue to build strong relationships with talent management companies and other key external stakeholders
Explore and continuously build strong relationships with key media outlets, journalists, and influencers
Run campaigns across earned media channels, including broadcast, print and online to maximize title promotion
Create cultural moments and high impact campaigns, with an emphasis on trying new and innovative ways to promote titles
Formulate and manage a budget, and give visibility into the process successfully
Act as the point of contact of showrunner/filmmaker, production partners, and talent reps to discuss the publicity strategy for the title -- also working with requests and approvals for campaigns assets including photography, glam, interviews, BTS, clips, and other AV materials
Act as the informed captain to coordinate set visits, talent tours, virtual junkets, and any other interview opportunities
Develop useful and impactful press materials in support of the campaign for media use
Set and implement screening strategy
Manage publicity agencies
The candidate must:
Have at least 8 years of experience in PR/marketing within the entertainment industry and have a strong connection with Digital Media channels. Experience working with influencers is a plus
Understand Japan’s entertainment landscape and stakeholders (studios, production partners, talent reps, etc)
Love entertainment and be excited to deliver stories that showcase Japanese content to people all over the world
Have a strong network of relationships with showrunners and partners
Be an all-rounder with an ability to work cross-functionally and build relationships inside and outside the organization across different time zones
Be a self-starter who comes up with new approaches and is eager to try those out new/innovative campaigns
Has a strong bias-to-action and can change course, be scrappy and get things done on short timeframes
Fluency in Japanese is a must, business proficiency in English is an advantage
To succeed at Netflix, the candidate must also possess the following characteristics:
An independent thinker with the ability for innovation and new ideas, making the leap from information to insight
Effective communicator and writer (we love debates and memos)
Flourishes in a 'hands-on' role, adding value at different levels. Is strong in detail and highly organized.
We are an equal opportunity employer and celebrate diversity, recognizing that diversity of thought and background builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, ethnicity, religion, color, place of birth, sex, gender identity or expression, sexual orientation, age, marital status, military service status or disability status.
Netflixは男女雇用機会均等法を順守しており、考え方や背景の多様性がより強力なチームを構築すると認識しています。Netflixは多様性・インクルージョンについて、真剣にかつ思慮深く取り組んでおり、人種、宗教、出身地、性別、性自認・性表現、経済状況、性的指向、年齢、婚姻状況、兵役、障がいの有無、その他の属性によって差別することはありません。