Creative Strategist, Product Creative Studio - UK, Ireland and Israel

Netflix

Netflix

Product, Design
London, UK
Posted on Saturday, July 6, 2024
Netflix is the world's leading streaming entertainment service with 270 million paid memberships in over 190 countries who are already enjoying TV series, documentaries and feature films across a wide variety of genres and languages. Members can watch as much as they want, anytime, anywhere, and on any device. At Netflix, we have an insatiable need to continually improve our product experience and the creative elements that support it and this team sits at the forefront of the effort.
The Product Creative Studio (PCS) team defines how the content is creatively represented on Netflix to members around the world. Our purpose is to deliver the most compelling discovery experience through promotional artwork, video and copy, and to connect our millions of global subscribers to our content. At its core, the PCS Strategist role is grounded in achieving creative excellence for all the assets that represent a title to help members engage with something they love. This role will marry entertainment and visual storytelling with data and innovation to develop assets for touch points across the Netflix experience. The role will primarily focus on the UK-market with some additional responsibilities relating to Ireland and Israel content.
The PCS Strategist position uses both the left and right brain equally and requires a personality and skill set that can easily go from art to science and back again, developing strategies, brainstorming, coordinating, partnering and collaborating across functions, overseeing creative development, and socializing with multiple stakeholder teams to ensure a seamless launch on a global scale.
Responsibilities
You will build and strengthen relationships internally across teams and externally within the creative community. You will define the creative look and feel of a title—telling its story through static artwork and video to represent our content catalog.

A Typical Day Might Include

  • Creating a comprehensive strategy and positioning for a title that forecasts the key audiences and the themes that connect with them.
  • Writing briefs with strong creative judgment and based on data and insights
  • Working with internal and external stakeholders to creatively direct and produce compelling imagery and video
  • Collaborating with agencies, designers and editors to elevate the creative and enhance content discovery across multiple titles across different genres.
  • Driving milestones of the creative process effectively to ensure timely and accurate development, production, and delivery of assets.
  • Leading onboarding meetings with filmmakers, showrunners, and talent to introduce how the Netflix experience works.
  • Reviewing artwork and video performance metrics, analyzing winning trends and determining best practices for better creative.
  • Building and strengthening partner relationships as liaison to Content, Marketing, PR and Product

Requirements

  • 10+ years in a creative environment. Entertainment experience is a plus.
  • While this is an individual contributor role, it requires independence, high stakeholders management and strong judgment, thus prior leadership experience is an advantage.
  • Understand, advocate, and embody the company’s values and team goals.
  • Ability to create clear, effective creative briefs grounded in data and insights.
  • Must be capable and conversant in all aspects of a creative and asset production workflow.
  • Deep understanding of video asset creation with the ability to translate and give feedback to develop into finalized assets. Interest in tools and technology to support this approach including Generative AI.
  • Understanding and eye for great visual design and the ability to translate design specs into finalized assets.
  • Member-first approach to campaigns, keeping Netflix subscribers top-of-mind and advocating for the best experience.
  • Exemplary organizational skills with a disciplined approach to project management.
  • Great interpersonal skills with the ability to build strong relationships and connect the dots in a fast-paced environment.
  • The soft skills to recognize when to challenge conventional thinking, the courage to voice suggestions and the maturity to accept feedback on ideas and work.
  • Prior project management or creative agency campaign supervision experience.
  • An understanding of metrics and testing to inform creative strategy. Experience developing personalized creative approaches with A/B testing a nice-to-have.
  • Healthy interactions with marketing teams, creative agencies, and/or production houses, as well as familiarity with studio/network campaigns or entertainment branding. Experience with non-scripted content would be a bonus.
  • Excel as an individual contributor with global purview.
  • Fluent in English, with Hebrew a nice-to-have. In-depth knowledge of the entertainment industry and market specifics of the UK and possibly Ireland and Israel in addition.
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity of thought and background builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, ethnicity, religion, color, place of birth, sex, gender identity or expression, sexual orientation, age, marital status, military service status, or disability status.