Researcher, Consumer Insights - Korea



Seoul, South Korea
Posted on Wednesday, July 3, 2024
Netflix is the world’s leading streaming entertainment service for over 270 million households in more than 190 countries, connecting people of all ages with stories they love on any of their favorite devices.
The APAC Consumer Insights team is central in uncovering compelling ways to engage and entertain our members across Japan, South Korea, India, Southeast Asia, ANZ, Taiwan and Hong Kong. This Researcher (L4) role supports our country CI leads in Japan and South Korea, who support local decision-making across Content, Marketing, Partnerships, Payments and Monetization efforts.
This is an opportunity to lead innovative research, analysis and storytelling with a demonstrable impact on the growing APAC business. You will be responsible for defining, leading, analyzing and socializing research studies that generate insights to empower business decisions across the company. You’ll closely partner with cross-functional teams, and be passionate about delivering the most engaging, innovative and inclusive content and experiences to our members.

In this role, you will:

  • Synthesize data from multiple sources (quantitative surveys, qualitative, behavioral, 3rd party) to craft clear meanings and create bigger insights.
  • Lead both qual and quant ad-hoc research projects across multiple countries and areas (Content, Marketing and Growth), under the guidance of the Japan/South Korea CI lead (Senior Researcher).
  • As part of the APAC CI team, proactively partner with other CI researchers and cross-functional partners, including Content, Marketing, Product, Data Science, Brand, FS&A, Partnerships, etc., to develop new research initiatives.
  • Note this role will start the onboarding in the APAC regional office in SG for 4-6 weeks before locating back to Tokyo/Seoul.

About you:

  • A resilient, flexible, and selfless individual with a growth mindset, comfortable managing through ambiguity and learning new things, who aligns with Netflix culture and values
  • 5-8 years of experience in content or audience related research, and/or analytics. Hands-on experience leading end-to-end quantitative research studies is required. Some mixed methods research experience is preferred but not required.
  • A balance of creative and analytical skills with the ability to proactively define research questions, identify appropriate methods, execute studies and synthesize findings.
  • Able to prioritize their efforts in line with business needs, and juggle multiple requests from different colleagues.
  • Strong communicator with a bias toward action to proactively collaborate with multiple teams across the company.
  • Strong storytelling and data synthesizing skills.
  • A team player and collaborator who hates working in silo.
  • Attention to details, without losing sight of the big picture.
  • Self-starter and problem solver who loves “getting in the weeds” with quantitative data (including survey data, public “big data” repositories, and internal logged data).
  • Consumer research experience in Japan/South Korea is strongly preferred.
  • Business English and local language (Japanese/Korean) required.
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity of thought and background builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, ethnicity, religion, color, place of birth, sex, gender identity or expression, sexual orientation, age, marital status, military service status or disability status.
넷플릭스는 다양한 경험과 생각을 가진 구성원이 모였을 때 최고의 성과를 내는 팀을 만들어 갈 수 있다고 믿고 있습니다. 다양성과 포용성은 우리가 지향하는 기업 문화의 핵심 중 하나이며, 이것의 궁극적인 목적은 모든 직원이 역량을 마음껏 발휘하고 성장하며 기여할 수 있도록 환경을 조성하는 것입니다. 인재를 선별하는 과정은 이러한 목적을 달성하는 데 매우 중요합니다. 이에 따라 넷플릭스는 성별, 인종, 피부색, 국적, 종교, 성적 지향, 나이, 결혼 여부 등 모든 개인적인 배경과 상관없이 모두에게 평등한 기회를 보장하며, 공정한 과정을 통해 채용을 진행하고 있습니다.장애인 및 국가보훈 대상자는 관련 법령에 따라 우대합니다.