Games Developer Manager, Product Marketing

Netflix

Netflix

Marketing & Communications, Software Engineering, Product
Los Angeles, CA, USA
Posted on Tuesday, June 18, 2024
Netflix is rapidly scaling our Games initiative, bringing a growing library of games on mobile devices, TVs, and the Web to our audience of 270 million paid members in 190 countries. To succeed, we are continually improving the experiences that our members have when playing games on Netflix. We also aim to provide game developers with a world-class suite of tools, services, and integration experiences that connect their needs with our business goals.
We are seeking a selfless, curious, and passionate Product Marketing Manager to join the newly formed Netflix PMM team. You will have the opportunity to scale and launch developer tools across internal and external studio developers through developer education and communications to drive adoption and retention. The ideal candidate will learn and grow quickly in this space, work closely with a highly cross-functional, global team, and contribute to one of the most impactful transitions we’ll have made in a decade. We expect this person to play a key role in bringing multiple high-priority developer-facing initiatives to market in the coming months, as well as act as one of the key connectors between product and marketing for Netflix.

Key Responsibilities:

  • Develop the positioning statement for key developer product launches. What is the value of the core game services we offer to game development partners and game studios? How do we stack up to competitor capabilities? How does this launch tie back to our brand differentiators?
  • Build marketing strategy for developer product launches. Pull together business goals, games studio team needs, and the developer product teams to align on the value propositions of our game services.
  • Assess upcoming developer product and feature launches to identify bigger stories or position multiple product launches in a clear way for our development partners, and tie those launches back to the broader Netflix Games value proposition.
  • Understand the needs of the game developer audience to identify market opportunities and competitive differentiators; synthesize and socialize these market opportunities.
  • Work with product and comms partners to clearly define marketing needs and coordinate various parts of the marketing organization to execute against those needs (e.g. adoption of features like Achievements, Leaderboards, etc.).
  • Partner with Content Design and Technical Writers to ensure coherent, consistent language and narrative between the developer product features and any off-service messaging.

Requirements:

  • 7+ years of experience in Marketing or related fields with an emphasis on product marketing or developer marketing
  • Preferred developer product marketing experience in a gaming or entertainment company
  • Experience partnering with product development teams to make insight-informed decisions that impact developers
  • Proven ability to galvanize and influence teams and partners across departments at all levels with ability to work across both highly technical and highly creative teams.
  • Strong project management skills
  • Experience in developing developer messaging, positioning, and targeting, and in handling multi-country product launches
  • High tolerance for change, and the capacity to accomplish enormous amounts of work in a fast-paced, ever-changing environment
  • Respect, understanding and enthusiasm for Netflix culture
Our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $170,000 - $360,000
Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs. Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more detail about our Benefits here.
Netflix is a unique culture and environment. Learn more here.
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity of thought and background builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.