Media Strategy Manager - Korea

Netflix

Netflix

Marketing & Communications, Operations
Seoul, South Korea
Posted on Tuesday, May 28, 2024
It’s an amazing time to be joining Netflix as we continue to transform entertainment globally. Netflix is one of the world's leading entertainment services with over 260 million paid memberships in over 190 countries enjoying TV series, films, and games across a wide variety of genres and languages.
This role focuses on the strategy, planning, and implementation of paid media campaigns across social, programmatic, local digital media & TV, OOH for the launch of our titles, as well as brand/service initiatives, in partnership with a media agency. It requires strong stakeholder collaboration, the ability to create scalable strategies, and manage the overall media strategy to ensure a balanced Netflix brand presence in the local media landscape.
Our ideal candidate is an analytical thinker, adept at leveraging data and insights to uncover the most impactful and engaging marketing strategies. It is expected that a successful candidate will be developing detailed media plans and guiding our partner on operational specifics related to seamless campaign execution, so a knowledge of platform & media is required for the role.
We highly encourage reading the Who We Are section of the Netflix website and learning about the Netflix Culture to ensure that all candidates feel that Netflix is a good fit.

Responsibilities

  • Develop and manage end-to-end strategy, planning, and measurement with media partners for executing media campaigns across various channels, including TV, OOH, digital platforms like Naver, Kakao, Google, and other social media.
  • Work with media agencies to improve workflows for audience identification, performance evaluation, while identifying new ways of working and long-term opportunities to drive greater impact through media planning and buying.
  • Collaborate closely with the country marketing teams (Title and Social) on title/campaign level paid strategy and goals to make informed recommendations regarding media mix, optimal targeting, platforms, creative formats, and budget allocation.
  • Work with key stakeholders at digital platforms on ways to best leverage their products and opportunities for scalable digital innovation.
  • Optimize and manage media investment in campaigns, ensuring balanced Netflix representation locally across multiple marketing channels.
  • Work with functional leaders and the marketing director to optimize budget management, align it with strategic priorities, and ensure real-time bookkeeping.
  • Partner with the country marketing team on campaign evaluation as well as strategic media principles, guidelines, and success criteria that are in line with marketing objectives.
  • Provide feedback to global partner teams on tooling needs for campaign planning & execution efficiency.

Requirements

  • Minimum of 8 years' experience in managing and developing paid media strategies for multiple business lines or products, handling sizable campaigns in Korea.
  • Experience with full-funnel campaign tactics and success evaluation.
  • Proficiency in traditional media buying and major ad platforms including Naver, Kakao, Google, and social media.
  • Well versed in paid social best practices, including channel specific creative formats and the latest strategies resonating with consumers.
  • Highly detail-oriented with the ability to multitask and prioritize in a fast-paced, high-volume environment.
  • Strong communication skills, ability to work cross-functionally with multiple stakeholders.
  • Startup/scale-up mentality, experience building solutions from scratch, and excitement for the unknown/untested.
  • Strong understanding of the overall marketing ecosystem, specifically digital media and paid social roles.
  • Up-to-date with emerging social platforms and innovative industry trends.
  • High proficiency with spreadsheet-based tools like Google Sheets or Excel.
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity of thought and background builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, ethnicity, religion, color, place of birth, sex, gender identity or expression, sexual orientation, age, marital status, military service status or disability status.
넷플릭스는 다양한 경험과 생각을 가진 구성원이 모였을 때 최고의 성과를 내는 팀을 만들어 갈 수 있다고 믿고 있습니다. 다양성과 포용성은 우리가 지향하는 기업 문화의 핵심 중 하나이며, 이것의 궁극적인 목적은 모든 직원이 역량을 마음껏 발휘하고 성장하며 기여할 수 있도록 환경을 조성하는 것입니다. 인재를 선별하는 과정은 이러한 목적을 달성하는 데 매우 중요합니다. 이에 따라 넷플릭스는 성별, 인종, 피부색, 국적, 종교, 성적 지향, 나이, 결혼 여부 등 모든 개인적인 배경과 상관없이 모두에게 평등한 기회를 보장하며, 공정한 과정을 통해 채용을 진행하고 있습니다.장애인 및 국가보훈 대상자는 관련 법령에 따라 우대합니다.