Consumer Products Marketing Coordinator, APAC - 12 Months Contract



Marketing & Communications
Seoul, South Korea
Posted on Tuesday, May 28, 2024
It’s an amazing time to be joining Netflix as we continue to transform entertainment globally. Netflix is the world's leading internet entertainment service with over 270 million paid memberships in over 190 countries enjoying TV series, documentaries, and feature films and games across a wide variety of genres and languages. Members can watch as much as they want, anytime, anywhere, on any internet-connected screen. Members can play, pause and resume watching, as much as they want, anytime, anywhere, and can change their plans at any time.
We are pursuing consumer products because we believe it will drive meaningful show awareness/buzz with more tangible, curated ways to interact with our most popular content and in effect, drive long-term revenue. We want licensed merchandise to help promote our titles and build them into franchises so they become part of the Zeitgeist for longer periods of time. This role requires someone to take on the responsibility of creating and executing Netflix consumer products licensing and marketing programs for the APAC region based on the Netflix originals content slate.


  • Work with our partners to maximize the marketing that they do and align with the marketing that we do at Netflix
  • Partner with external stakeholders (e.g. retailers, licensees) and internal stakeholders (e.g. Netflix local cross-functional teams, global teams) on the development, execution and amplification of marketing programs across all the priority markets in APAC
  • Define the right marketing & media mix to amplify partner marketing campaigns (i.e. in-store communication, to e-commerce, social channels etc)
  • Be an internal and external champion of the opportunity and vision with regards to our marketing strategy and push for innovation and out-of-the box ideas
  • Partner with agencies and creative teams from writing creative briefs, concept development, production to the asset delivery as well as managing budgets
  • Serve as main marketing contact for partners on all marketing approvals
  • Manage multiple partner marketing programs at once within a very fast paced environment, and give creative direction when needed for partners
  • Guarding the attribution, usage and representation of the Netflix brand and owned/licensed titles in partner marketing assets
  • Demonstrates strong leadership through self managing projects and keeping the team informed
  • Communicates with and solicits feedback from internal stakeholders regularly
  • Prioritizes workflow effectively

Skills Required:

  • Proficiency in English and Korean (Japanese is a plus)
  • Demonstrated, 5+ years of experience in building brands working on 360 marketing campaigns with various production outputs including TVCM/digital films, digital/social, influencers, pop-up/events
  • Account management or traffic/operations experience in a marketing/advertising agency or production house would also be a suitable fit
  • Strong collaboration and relationship-building skills
  • A self-motivated and self-managing individual who thrives under a high degree of freedom
  • Experience in launching brand collaborations is preferred
  • Global mindset
  • Entertainment experience is a plus
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity of thought and background builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, ethnicity, religion, color, place of birth, sex, gender identity or expression, sexual orientation, age, marital status, military service status or disability status.
넷플릭스는 다양한 경험과 생각을 가진 구성원이 모였을 때 최고의 성과를 내는 팀을 만들어 갈 수 있다고 믿고 있습니다. 다양성과 포용성은 우리가 지향하는 기업 문화의 핵심 중 하나이며, 이것의 궁극적인 목적은 모든 직원이 역량을 마음껏 발휘하고 성장하며 기여할 수 있도록 환경을 조성하는 것입니다. 인재를 선별하는 과정은 이러한 목적을 달성하는 데 매우 중요합니다. 이에 따라 넷플릭스는 성별, 인종, 피부색, 국적, 종교, 성적 지향, 나이, 결혼 여부 등 모든 개인적인 배경과 상관없이 모두에게 평등한 기회를 보장하며, 공정한 과정을 통해 채용을 진행하고 있습니다.장애인 및 국가보훈 대상자는 관련 법령에 따라 우대합니다.