Regional Product Commercialization Lead (UCAN)



New York, NY, USA
Posted on Friday, May 24, 2024
About Netflix
Netflix is one of the world's leading entertainment services with over 270 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
We recently launched a new ad-supported tier to offer our members with more choice in how they consume their content. Our new tier allows us to attract new members at a lower price point, while also creating a compelling path for advertisers to reach audiences that are deeply immersed.
Our Team
The Ads Platform team builds the advertising systems and integrations that powers the delivery of ads using our world class content delivery ecosystem. We deliver ads in a manner that’s thoughtful of our member’s viewing experience and drive great outcomes for advertisers. We also ensure that advertiser brand safety is ensured during serving, members only see the most appropriate ads for them and Netflix’s advertising policies and contracts are thoroughly enforced.
Our team is new and yet faced with the ambitions of building highly performant advertising systems and delivering high impact to our business by monetizing our incredible slate of content. As one of the newest entrants in the Connected TV advertising space that’s rapidly growing, we seek to build unique value propositions that help us differentiate from the competition and become a market leader in record time.

What you'll be doing:

  • Define the program and plan for product launch partnering closely with regional counterparts, AdOps, RevOps, Marketing, and Revenue leadership to drive product adoption.
  • Partner closely with the Revenue team to deeply understand regional advertiser needs and pain points to form business requirements and prioritize solutions.
  • Communicate directly with clients to support Revenue and Account Management teams providing regional technical sales and integration support
  • Lead regional product requirements through the early stages of planning and development with a clear articulation of customer feedback and market insights, becoming a trusted partner to Revenue and Marketing.
  • Develop a deep understanding of local market dynamics, opportunities, competitive sets, value propositions, adoption accelerants, and customers.
  • Contribute and work independently on ad hoc strategic projects to generate process efficiencies and to drive revenue growth for our ads business
  • Contribute through knowledge sharing and training for internal teams in process and platform best practices

We're seeking a candidate who has:

  • 5+ years of experience in product marketing, product operations, strategy, and technology project management
  • 3+ years of significant experience in the entertainment and streaming TV sector
  • Experience partnering with and influencing global product teams and/or engineering to represent market requirements
  • Experience partnering with and influencing sales teams and developing market-specific go-to-market strategies
Our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $200-700k.
Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs. Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more detail about our Benefits here.
Netflix is a unique culture and environment. Learn more here.
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity of thought and background builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.