Manager, Ads B2B Marketing - Germany



Marketing & Communications
Berlin, Germany
Posted on Thursday, March 28, 2024
Netflix is one of the world's leading entertainment services with over 260 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
The Team
Ads Marketing function leads the development of our core Netflix Ads positioning, and the GTM plans to bring this positioning to life through differentiated messaging and narratives in the market. The team activates this messaging through Sales Materials(presentations, narratives, talking points) and broader B2B channels to garner broad awareness and excitement amongst our key advertising partners.
The Opportunity
As the Manager, of Ads B2B Marketing, Germany will be a key part of the Ads Marketing team’s success by crafting and activating the Netflix advertising story and value proposition to advertisers across the German market. You’ll work with multidisciplinary teams to develop strategic approaches to fueling business growth on the platform, unlocking the creative potential of Netflix's Advertising offering.
Additionally, you will contribute to broader business tactics beyond your role and pursue learning and development opportunities to consistently grow and evolve as a Netflix marketer.

Key Responsibilities include but are not limited to:

  • Design and craft go-to-market strategies and narratives in an exciting way for the Sales team and their advertising clients in Germany in collaboration with the European Ads Marketing team.
  • Lead the strategy and approach for how Netflix Ads show up at local industry events and bespoke client engagements in Germany.
  • Understand our advertisers, assess the right data, seek insights and inform local marketing strategy and stories. Partner regularly with international teams for launches and ongoing growth ( Ad Sales Marketing, Sales, Ad Product, Events, Comms/PR, and others).
  • Help inform the development of new Ads products based on advertiser feedback and market insights.
  • Deliver regular updates to leadership complete with wins, challenges, and asks.


  • At least 7 years of experience in B2B marketing, product marketing, digital advertising and marketing communications.
  • Fluency in English and German
  • An understanding of the CTV/OTT/Streaming landscape is preferred.
  • Previous experience in product positioning, narrative, and sales collateral development.
  • Extensive experience working closely with product and Ad sales teams to develop strategy and messaging.
  • Ability to develop and implement creative ideas, partner with agencies, and manage competing projects with tight deadlines.
  • Experience with developing content including blog posts, case studies, presentations, creative assets, and thought leadership that support our marketing objectives.
  • Ability to work in a highly cross-functional environment to drive stakeholder alignment and scaled communications.
  • You have an entrepreneurial mindset and are eager to flourish in our unique company culture (see Who We Are).
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity of thought and background builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, ethnicity, religion, color, place of birth, sex, gender identity or expression, sexual orientation, age, marital status, military service status, or disability status.