Senior Manager Creative (Lead LATAM)

Netflix

Netflix

Mexico City, Mexico
Posted on Wednesday, March 27, 2024
About Netflix
Netflix is one of the world's leading entertainment services with over 260 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
About Marketing Partnerships
* At Netflix, the Marketing Partnerships team maximizes the impact of our brand engagements, driving business results through creative excellence.
* The team consists of (4) business units focused on distinct outcomes: Partner Marketing: grow our subscriber base
* Brand Partnerships: promote our titles to membersAds B2B Marketing: drive preference with advertisersIntegrated Marketing: offer custom solutions for advertisers
All of these business units and objectives are supported by the Marketing Partnerships Creative team. This creative team collaborates with external brands and agency/production partners as well as internal cross-functional teams to create compelling campaigns, activations, sponsorships, and other innovative solutions. The Marketing Partnerships Creative team consists of (3) disciplines: Brand Strategy, Creative, and Creative Production. This team is tasked with ensuring partnership programs are rooted in a compelling strategy, crafted at the highest quality, and executed flawlessly. Examples of the work created by this group can be found here -https://www.netflixmp.com/
About The Role
After launching Netflix with Ads in late 2022, we have continued to innovate our offering to better serve advertisers while continuing to provide a best-in-class experience to ad-tier subscribers. We are building a new Integrated Marketing business unit and expanding our current creative capabilities to support this endeavor. Our goal is to help advertisers connect with our IP, fandoms, and the Netflix brand in innovative and impactful ways.
All candidates should demonstrate their deep experience and passion for creative marketing. The truly outstanding candidates will offer a clear and compelling point of view on integrated marketing and how/why Netflix is well-positioned to enhance the entertainment experience for both brands and members alike. This role presents a huge opportunity to be at the forefront of a new Netflix offering, one that continues to prove how Netflix is the most innovative entertainment company in the world and grows an important new revenue stream for the business. This role is ideal for someone with a personal passion for entertainment and a belief that marketing can be a natural extension of the entertainment experience, enhancing members' experiences and providing unique value for brands.

Key Responsabilities

  • Be a creative leader for the Marketing creative team in LATAM.
  • Ideate, pitch and execute best-in-class creative campaigns in service of the Netflix advertising tier and our advertising partners
  • Extract insights from partners and internal marketing teams to develop and steer the creative vision from concept through to execution
  • Build foundational concepts that reflect the strategic intersection between the brand and the title
  • Provide guidance and feedback to partner creative agencies and brands Translate our brand/marketing requirements into ideas the partner and ultimately consumer easily understands
  • Introduce new partners and their agencies to the Netflix brand, creative guidelines, and workflowAttend brand/advertiser meetings and manage all creative relationships
  • Collaborate with cross-functional teams including: Integrated Marketing, Sales, Creative Marketing, Social, Content, Events, and Public Relations

Requirements

  • 15+ years of desired experience in a creative role (Art Director or Copywriter background) within the entertainment/media, advertising, or related industry.
  • At least 5 years in a creative leader position (Creative Director and above)
  • Passionate and curious about marketing, brands, and entertainment.
  • Have key, demonstrable experience leading innovative creative solutions with notable brands.
  • Strong experience in brand and/or consumer marketing.
  • Partnerships experience a plus.
  • Has a history of managing people and takes pride in helping others and the group succeed.
  • Willing to invest the time and effort and sometimes even sacrifice personal goals for the benefit of the overall project.
  • Confident presentation skills and excellent communication skills.
  • Experience and palpable passion for building great content marketing programs that are unique and scalable.
  • Clear and articulate writer/speaker, in Portuguese, Spanish and English, who is comfortable crafting a narrative and developing points of view, despite some ambiguity or uncertainty.

Desired Attributes

  • A natural and deep affection for entertainment and brands.
  • Strategic, forward-thinker, extremely organized, effective communicator, and thrive in a fast-paced environment.
  • Capable of working independently as well as part of a broader team.
  • Can organize, clarify and communicate complex ideas quickly, succinctly and accurately.
  • High level of intellectual curiosity with the ability to demonstrate strong judgment in the face of ambiguity.
  • Agile, goal-oriented, driven to succeed and always up for a challenge.
  • Has a passion for concepting and pitching unique and innovative marketing campaigns.
  • Can flourish in our unique ​​company culture.
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity of thought and background builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, ethnicity, religion, color, place of birth, sex, gender identity or expression, sexual orientation, age, marital status, military service status, or disability status.