Launch Manager - Product Discovery and Promotions, India



Mumbai, Maharashtra, India
Posted on Tuesday, February 27, 2024
At Netflix, we launch a high volume of titles regularly to meet the entertainment needs of our growing member base. The scale and quality at which we launch titles is paramount to our success in bringing these stories to the right audience at the right time. The Launch Manager ensures that we launch our portfolio of titles at the highest quality and in the most efficient way possible to maximize member joy.
The Launch Manager role is unique as its scope requires a deep understanding of our product behavior and a mindset that is equally precise on local execution as it is on strategic judgment calls. The LM’s role is to optimize the content and product strategy, and we do this via effective management of our highest impact areas, leading cross-functional alignment on a portfolio level, and being part of initiatives on innovating and productizing new product experiences. Thorough knowledge of the local and vertical strategies, business nuances, and technical troubleshooting paired with strong partnership investment with stakeholders will be critical to our success.
You will be part of a larger Product Discovery and Promotion team that will innovate approaches, develop scalable solutions, work with teams to drive promotional impact on the UI and drive excellence in every single one of our launches so that we can work smarter, increase efficiency and more importantly increase joy for our consumers on the Netflix platform. This role is based in Mumbai and focused on supporting the India content slate.

In this role, you will:

  • Own a portfolio of titles within the India content slate. While multiple teams (internal or external) get involved at different times along the launch journey for deliverables, you will be overseeing the quality of the launch.
  • Be an expert of the Netflix product and advise our stakeholders on means to improve how members interact with the title on the Netflix platform.
  • Maintain the quality of the launch and mitigate risk to launch by being proactive, exercising sound judgment, and informing and influencing stakeholders.
  • Partner with internal and external teams and serve as the primary point of contact on strategic operational matters for the title.
  • Constantly evaluate our workflows with the intention of improving our efficiency and effectiveness in launching titles.
  • Troubleshoot urgent issues cross-functionally and jump in operationally as needed, in service of the member experience

The ideal candidate:

  • A good balance of left and right brain thinking - with the ability to understand the pulse of our consumers and put oneself in the consumers shoes, an appreciation of content nuances and needs, appreciation and fluency to articulate product principles.
  • Expertise in product management experience in a product-centric environment or entertainment-tech company.
  • Possesses an analytical mindset and a bias towards solving for impact and scale
  • Strong stakeholder management skills and a good team player.
  • A passion for operations and a thirst to do more with less, to work smarter not harder.
  • Be well informed of the Netflix product experience
  • Happy to take accountability and drive initiatives.
  • English fluency - written and spoken, with additional language capabilities in other Indian languages preferred
  • Excellent communication skills - written and verbal
  • The ability to exemplify the Netflix culture and values.
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity of thought and background builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, ethnicity, religion, color, place of birth, sex, gender identity or expression, sexual orientation, age, marital status, military service status, or disability status.