Software Engineer (L5) - Ads Platform Engineering



Software Engineering
United States · Remote
Posted on Thursday, July 20, 2023
At Netflix, we want to entertain the world and are constantly innovating how entertainment is imagined, created, and delivered to a global audience. We currently stream content in more than 30 languages in 190 countries, topping over 233 million paid subscribers.
We launched a new ad-supported tier in November 2022 to offer our members more choice in how they consume their content. Our new tier allows us to attract new members at a lower price point, while also creating a compelling path for advertisers to reach audiences that are deeply engaged.
Our Team
The Ads Platform Engineering teams build advertising systems and integrations that power the delivery of ads using our world-class content delivery ecosystem. We use a number of Netflix investments and innovations to power our ads - a unique mix of client and server-side ad insertions, state-of-the-art content delivery systems, ad encoding recipes, content understanding and metadata, etc. We deliver ads in a manner that’s thoughtful of our member’s viewing experience and drive great outcomes for advertisers. We also ensure that advertiser brand safety is ensured during serving, members only see the most appropriate ads for them.
Our team is new and yet faced with the enormous ambitions of building highly performant advertising systems and delivering high impact to our business by monetizing our incredible slate of content. As one of the newest entrants in the Connected TV advertising space that’s rapidly growing, we seek to build unique value propositions that help us differentiate from the competition and become a market leader in record time.
We are looking for highly motivated engineers working in the advertising space who are excited to join us on this journey.

Skills & experience we’re seeking:

  • Well-grounded domain experience in ANY ONE of these 4 areas :
  • 1- (Ad Delivery) Building publisher-side ad tech systems such as ad servers, bidders and pacers, yield optimizers, or their demand-side counterparts (DSPs).
  • 2 - (Identity and Audience Targeting) Built identity graphs, integrated with DMPs, and worked on enabling audience targeting, 1P or 3P segments.
  • 3 - (Measurement) Familiarity with brand lift measurement, incrementality-based measurement, outcomes measurement, etc.
  • 4 - (Sales Enablement) Guaranteed and non-guaranteed inventory reservations and management, Sales tooling, Integrations with OMS, CRM systems, etc.
  • General understanding of the advertising marketplace and landscape.
  • Worked closely with ad operations to enable campaign setup, targeting, reporting, and advertiser needs.
  • Developed many cloud-based applications and comfortable with modern programming languages (preferably object-oriented),
  • Familiar with A/B testing and experimentation.

Nice to haves:

  • Contributed to an ads industry technology standard (e.g VAST, OpenRTB) or worked on an industry consortium effort, working group etc.
  • Familiarity with legal compliance and changing landscape of ads regulations around the world.
  • Experience working in the CTV space and knowledge of it’s unique constraints
Our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $100,000 - $720,000.
Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs. Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more details about our Benefits here.
Netflix is a unique culture and environment. Learn more here.
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity of thought and background builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.