Platform Manager, LinkedIn (UCAN Social)



Los Angeles, CA, USA
Posted on Saturday, March 11, 2023
Do you love figuring out the best way for a brand to show up on social media and connecting the dots between several teams to shape overall brand narratives? Yes? Keep reading!
The Opportunity
With over 260 million paid memberships in over 190 countries, Netflix is the world's leading streaming entertainment service and is powered by a work culture that focuses on high performance and continuous improvement. We’re looking for a creative self-starter with strong communications and project management skills to help shape the stories we tell — and how we tell them via Netflix’s English language LinkedIn presence.
We are seeking a highly driven, incredibly conscientious person who has experience setting and executing a brand social strategy. This job will require you to juggle many different kinds of short- and long-term projects. Above all, you must be a connector of ideas and someone who has the passion, energy, and creative ambition to tell the story of Netflix.

Key Responsibilities: High-Level Strategy & Creative

  • Lead, shape, and implement the channel strategy for Netflix US on LinkedIn (Candidate will determine the best use of We Are Netflix channels) (Candidate will oversee the programming of the social presence for two Netflix executives).
  • Partner closely with key stakeholders across the company, including our Talent Employer Branding Team, to understand their top priorities and use that to guide building a strategy that tackles how best to tell short and long-term brand narratives.
  • Utilize expertise to represent the brand, speak authentically to the audience, and stay on top of changing trends in the social landscape.
  • Amplifying relevant comms campaigns and announcements, and relevant recruiting events.
  • Set channel and platform goals - using data and analytics to keep you and your cross-functional partners accountable.

Key Responsibilities: Tactical Channel Management

  • Build and manage an annual budget.
  • Cultivate an organic relationship with our followers through smart and meaningful community management.
  • Maintain the daily programming schedule in our proprietary scheduling system.
  • Serve as one of the final set of eyes on content before it goes out in the world & ensure posting in an accurate, timely manner and in the Netflix voice.

Background and Specific Skills

  • Strategic thinker with an ability to design and execute high-level brand social strategy and long-term (e.g. 12 months) campaigns.
  • A storyteller and an innovative communicator who’s resourceful, scrappy, and eager to try new things.
  • Great writer and a clear verbal communicator. Can organize, summarize, clarify, and communicate ideas simply, succinctly, and accurately.
  • Pragmatic, organized and detail-oriented. Has a big capacity to both think and ‘do’.
  • Demonstrated ability to think innovatively - connecting the dots when others cannot. Able to make the leap from information to insight.
  • Able to identify, nurture and help refine compelling creative ideas and concepts, with a strong connection to the core strategy.
  • Able to build strong relationships and work across many internal cross-functional teams.
  • Experience using data and intuition to make content that grabs attention and engages its audience. Strong on social media analytics, but isn’t afraid to take big risks.
  • High tolerance for change, and the capacity to accomplish enormous amounts of work in a fast-paced, ever-changing environment.
  • Respect, understanding, and enthusiasm for Netflix culture.
Our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $170,000 - $360,000.
Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs. Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more detail about our Benefits here.
Netflix is a unique culture and environment. Learn more here.
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity of thought and background builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.