Senior Growth Marketer - Self Serve Activation
Mollie
Mollie is seeking an entrepreneurial and forward-thinking Growth Marketer to significantly increase our activation rates and drive substantial new customer growth. Our easy-to-use platform allows most new customers to sign up & set up the platform themselves. Improving activation rates is a key lever for our new customer growth, and we are continuously looking for new ways to remove friction and improve the onboarding experience.
This is your chance to play a crucial role in transforming Mollie’s onboarding experience and driving activation rates to new heights. If you are a top-notch growth marketer with a passion for creating impactful lead nurturing and conversion strategies, and you thrive in tech company environments, then this is the perfect opportunity for you!
What You'll Be Doing
As the Growth Marketer - Self-Serve Activation, you will lead a new Activation team within the Onboarding domain. This domain is responsible for helping users who sign up for Mollie, getting through the regulatory KYC hurdles smoothly and adopting Mollie’s products successfully. Your team’s primary objective is optimising the onboarding conversion for our self-serve leads. These leads won't get in touch with a sales person and represent the vast majority of our (potential) new customers. Your responsibilities will include:
Lead Nurturing Strategy: Develop and execute a tailored lead nurturing strategy that drives activation. Implement lead scoring and segmentation strategies to enhance campaign effectiveness.
Campaign Development and Execution: Design, implement, and test segmented nurture campaigns across multiple channels. Develop a CRO/experimentation strategy to optimize touchpoints (e.g. email, in-app, push) during onboarding and maintain a well-organised campaign overview and results library.
Customer Insights: Conduct customer discovery initiatives, such as surveys and direct calls, to gather valuable insights and fine-tune your strategies.
CRM/Customer Engagement Tool Adoption: Play an instrumental role in adopting a currently being sourced CRM/customer engagement tool, ensuring a smooth transition and seamless integration with existing touchpoints.
Stakeholder Collaboration: Build strong relationships with Central and Local Marketing teams to identify and prioritise conversion opportunities. Work closely with Central Marketing to align strategies, initiatives and campaign creation.
Reporting and Accountability: Report on self-serve activation metrics across a growing number of markets, educate stakeholders on conversion processes, and demonstrate the commercial value of the function.
Leadership: Lead a small growth team with commercially minded engineers and coordinate with marketers, product, designers and data analysts to create compelling campaign concepts. Establish strong relationships with Onboarding teams to achieve a cohesive customer onboarding experience.
What You'll Bring
Commercial Acumen: A deep understanding of funnel commercial value creation, with a strong emphasis on lead nurturing and CRO.
Marketing Expertise: Proven experience in a marketing role, preferably in B2B (SaaS) companies.
Technical Comfort: Ability to work seamlessly with engineers and accelerate impact by applying technological improvements.
Influential Communicator: Strong persuasive skills to influence stakeholders and drive key initiatives successfully. Able to navigate the complexities of large organisations while maintaining an entrepreneurial mindset.
Leadership Skills: Experience leading a team and influencing without authority.
Data-Driven: A strong analytical mindset with a data-driven approach to decision-making and strategy formulation.
Experimentation: experience with applying various experimentation and validation techniques in a marketing or product context (e.g. A/B testing).
Product sense: Keen sense for UX/UI, ensuring a seamless and engaging user experience while working closely with Product Managers in the onboarding domain.
Customer-Focused: Comfortable and experienced in direct customer interactions to gather insights and enhance their onboarding experience