Senior Field Marketing Specialist ANZ
Miro
About the Team
The APJ Marketing team is a high-performing, collaborative group driving growth across Asia-Pacific's most diverse markets. We partner closely with sales, customer success, and global teams to deliver locally resonant programs while scaling regional impact. Based across Asia, Japan, and ANZ, we're passionate about building meaningful customer experiences and constantly experimenting to innovate faster together.
About the Role
We're looking for an ANZ Regional Field Marketing Manager to drive significant pipeline growth across Australia and New Zealand through targeted, locally-relevant marketing programs. As the owner of ANZ's marketing plan, you'll develop and execute comprehensive regional plans that connect global campaigns with local market realities.
Working closely with both global and local teams, you'll manage the complete ANZ marketing plan, from budget management to campaign execution, ensuring our programs resonate with Australian and New Zealand audiences while delivering measurable business impact.
What you’ll do
- Execute strategic field programs including executive events, sponsored activations, targeted webinars, and account-specific campaigns aligned to sales priorities
- Localise and amplify global campaigns, adapting messaging and experiences for ANZ markets and cultural nuances
- Collaborate with APJ teams on scalable program rollouts and shared objectives
- Partner with sales and CS teams to ensure tight alignment on key accounts, pipeline targets, and market opportunities
- Track and optimise program performance through clear KPIs (pipeline contribution, lead quality, engagement metrics) with regular ROI reporting
- Manage event budgets and external vendor relationships for seamless program delivery
What you’ll need
- 5-8 years B2B field or regional marketing experience in SaaS/enterprise tech with proven success executing programs across ANZ
- Strong track record in event marketing, campaign activation, and account-based marketing with measurable pipeline impact
- Experience localising global campaigns and working effectively in matrixed organisations across cultural differences
- Exceptional stakeholder management and communication skills with ability to influence cross-functional teams
- Highly organised project management capabilities to handle multiple simultaneous initiatives across regions and time zones
What's in it for you
- Competitive equity package
- Private health insurance program
- Salary continuance insurance and Life insurance coverage
- Free lunches on in-hub days with fully stocked snacks and drinks
- Wellbeing benefit and WFH equipment allowance
- Annual learning and development allowance to grow your skills and career
- Opportunity to work for a globally diverse team
About Miro
Miro is a visual workspace for innovation that enables distributed teams of any size to build the next big thing. The platform's infinite canvas enables teams to lead engaging workshops and meetings, design products, brainstorm ideas, and more. Miro, co-headquartered in San Francisco and Amsterdam, serves more than 90M users worldwide, including 99% of the Fortune 100. Miro was founded in 2011 and currently has more than 1,600 employees in 12 hubs around the world.
We are a team of dreamers. We look for individuals who dream big, work hard, and above all stay humble. Collaboration is at the heart of what we do and through our work together we hope to create a supportive, welcoming, and innovative environment. We strive to play as a team to win the world and create a better version of ourselves every day. If this sounds like something that excites you, we want to hear from you!
Check out more about life at Miro:
- Youtube: https://www.youtube.com/@lifeatmiro
- Blog: https://miro.com/careers/life-at-miro/all/
- Instagram: https://www.instagram.com/mirohq/
At Miro, we strive to create and foster an environment of belonging and collaboration across cultural differences. Miro’s mission — Empower teams to create the next big thing — is how we think about our product, people, and culture. We believe that creating big things requires diverse and inclusive teams. Diversity invites all talent with different demography, identities and styles to step in, and inclusion invites them to step closer together. Every day, we are working to build a more diverse Miro, cultivate a sense of belonging for future and current Mironeers around the world, and foster an environment where everyone can collaborate and embrace differences.
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